Business Communication: Building Critical Skills

by Locker, Kitty; Kaczmarek, Stephen

• ISBN13: 9780073403151
• ISBN10: 0073403156
• Edition: 5th
• Format: Paperback
• Copyright: 2010-10-07
• Publisher: McGraw-Hill/Irwin

Summary

Overview: Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek.

The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches.

While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.

Table of Contents

Building Blocks for Effective Messages

Business Communication, Management, and Success

Adapting Your Message to Your Audience

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

Creating Goodwill

You-Attitude

Positive Emphasis

Reader Benefits

Letters, Memos, and E-Mail Messages

Formats for Letters and Memos

Informative and Positive Messages

Negative Messages

Persuasive Messages

E-Mail Messages

Polishing Your Writing

Editing for Grammar and Punctuation

Choosing the Right Word

Revising Sentences and Paragraphs

Interpersonal Communication

Listening

Working and Writing in Teams

Planning, Conducting, and Recording Meetings

Making Oral Presentations

Research, Reports, and Visuals

Proposals and Progress Reports

Finding, Analyzing, and Documenting Information

Short Reports

Long Reports

Using Visuals

Job Hunting

Researching Jobs

Résumés

Job Application Letters

Job Interviews

Follow-Up Letters and Calls and Job Offers

Table of Contents provided by Publisher. All Rights Reserved.