Business Communication Process and Product

by Guffey, Mary Ellen

• ISBN13: 9780324114522
• ISBN10: 0324114524
• Edition: 4th
• Format: Hardcover
• Copyright: 2002-03-11
• Publisher: South-Western College Pub

Summary

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Table of Contents

UNIT 1 COMMUNICATION FOUNDATIONS	1	(126)
Communicating at Work	2	(37)
Communicating in Small Groups and Teams	39	(29)
Workplace Listening and Nonverbal Communication	68	(25)
Communicating Across Cultures	93	(34)
UNIT 2 THE WRITING PROCESS	127	(78)
Preparing to Write Business Messages	128	(25)
Organizing and Writing Business Messages	153	(28)
Revising Business Messages	181	(24)
UNIT 3 BUSINESS CORRESPONDENCE	205	(158)
Routine E-Mail Messages and Memos	206	(33)
Routine Letters and Goodwill Messages	239	(44)
Persuasive and Sales Messages	283	(38)
Negative Messages	321	(42)
UNIT 4 REPORTS AND PROPOSALS	363	(124)
Preparing to Write Business Reports	364	(42)
Organizing and Writing Typical Business Reports	406	(45)
Proposals and Formal Reports	451	(36)
UNIT 5 PRESENTATIONS	487
Speaking Skills	488	(33)
Employment Communication	521
Appendix A: Competent Language Usage Essentials (C.L.U.E.)	1	(26)
Appendix B: Guide to Document Formats	27	(14)
Appendix C: Documentation Formats	41	(6)
Appendix D: Correction Symbols	47	(3)
Key to C.L.U.E. Exercises	50
Endnotes	1	(1)
Acknowledgments	1	(1)
Index	1