Business Communication: Process & Product PKG

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  • Edition: 6th
  • Format: Hardcover
  • Copyright: 2007-12-20
  • Publisher: South-Western College Pub
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.

Table of Contents

Communication Foundations
Communicating in Today's Workplace
Developing Team, Listening, and Etiquette Skills
Communicating Across Cultures
The Writing Process
Writing Process
Analyze, Anticipate, and Adapt
Writing Process
Research, Organize, and Compose
Writing Process
Revise, Proofread, and Evaluate
Business Correspondence
E-mail Messages and Memos
Positive Letters and Messages
Persuasive and Sales Messages
Negative Messages
Reports, Proposals, And Presentations
Business Report Basics
Informal Business Reports
Proposals and Formal Reports
Business Presentations
Employment Communication
Resumes and Cover Messages
Interviewing and Follow-up
Grammar/Mechanics Guide (Competent Language Usage Essentials)
Document Format Guide
Documentation Guide
Correction Symbols
Table of Contents provided by Publisher. All Rights Reserved.

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