Business and Competitive Analysis Effective Application of New and Classic Methods (paperback)

by Fleisher, Craig S.; Bensoussan, Babette E.

• ISBN13: 9780132161589
• ISBN10: 0132161583
• Edition: 1st
• Format: Paperback
• Copyright: 2007-02-27
• Publisher: FT Press

Summary

Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. Now in Paperback bull; bull;Presents a comprehensive range of methods to analyze the tools that analyze business, competitive data, and market information. bull;Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull;Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem. The variety of decisions people make about their business every day are staggering; so, too, are the possible analysis tools they can use to make those decisions. This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with 24 commonly applied methods for helping generate actionable recommendations for decision makers, as well as detailed chapters that address the process of competitive analysis itself. The book is organized into two main sections with the first providing the reader an understanding of what the evolving body of knowledge in the field has revealed about analysis in its real-world context and how analysis processes actually are supposed to work. It also includes five detailed chapters that describe, define and discuss the basic facts about analysis, how analysis can ideally be performed, avoiding analytical pitfalls, and communicating analysis results. The last chapter in the opening section describes the authors' unique FAROUT method for understanding the application of the various tools. Some readers may read Business and Competitive Analysis Methods in one sitting to get the big picture they need to make strategic decisions; all readers will keep it on their shelf, pulling it down when they need to decide which competitive, marketing, or financial tool to use to analyze their company and its competitive environment. New paperback edition of hardback.

Author Biography

CRAIG S. FLEISHER is Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was 2006 President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural Chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), founding editor of the Journal of Competitive Intelligence and Management, and author of eight books and scores of articles. A SCIP Fellow, he serves on several editorial boards of journals in the business intelligence field. He has been recognized as one of Canada’s top MBA professors by Canadian Business magazine.

 

BABETTE E. BENSOUSSAN is the Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over the past 15 years, she has carried out over 300 intelligence and strategic projects in a wide range of industries and markets. Bensoussan founded and served as Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust). She has been a member of the editorial boards of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review and was awarded the CI field’s highest individual honor in 2006, SCIP’s Meritorious Award.

Table of Contents

Preface

1. Business and Competitive Analysis: Definition, Context, and Benefits

2. Performing the Analysis Process

3. Avoiding Analysis Pitfalls

4. Communicating Analysis Results

5. Applying the FAROUT method

6. Industry Analysis (The Nine Forces)

7. Competitive Positioning Analysis

8. Business Model Analysis

9. SERVO Analysis

10. Supply Chain Management (SCM) Analysis

11. Benchmarking Analysis

12. McKinsey 7S Analysis

13. Shadowing

14. Product Line Analysis

15. Win/Loss Analysis

16. Strategic Relationship Analysis

17. Corporate Reputation Analysis

18. Critical Success Factors Analysis

19. Country Risk Analysis 

20. Driving Forces Analysis

21. Event and Timeline Analysis

22. Technology Forecasting

23. War Gaming

24. Indications and Warning Analysis

25. Historiographical Analysis

26. Interpretation of Statistical Analysis

27. Competitor Cash Flow Analysis

28. Analysis of Competing Hypothesis

29. Linchpin Analysis

Index