Business Environment in a Global Context

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2014-02-05
  • Publisher: Oxford University Press
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Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).

The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions.

The text is accompanied by an Online Resource Centre, which includes:

For Students:
Chapter and case study updates
Emerging issues
Annotated web links
Ideas for research topics

For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
Figures and tables from the text

Author Biography

Andrew Harrison, Formerly Principal Lecturer in Economics at Teesside University. Visitng Lecturer at the Technical University of Kosice, Slovakia

Andrew Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in further education before moving to Teesside University as a Principal Lecturer in Economics. He is a Visiting Lecturer at the Technical University of Kosice, Slovakia and in 2008 he was awarded an honorary doctorate by the University.

Table of Contents

The Business Environment in a Changing World
1. The Business Environment: An Overview
2. The Globalization of the Business Environment
3. The International Business Environment
4. The National Business Environment
5. The Regional Business Environment
Key Dimensions of the Business Environment
6. Contrasting Cultures and Business Models
7. Business Ethics and Corporate Responsibility
8. Internationalization of Business in a Changing Environment
9. Markets and Competition
10. Technological Change
11. Risk in the International Environment
The Geopolitical Context
12. Europe: Unification, Crisis and Beyond
13. Contrasting Developments in the Americas
14. Asia's Economic Potential
15. Africa's Struggle for Reform

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