The Business of Fashion: Designing, Manufacturing, and Marketing

by Burns, Leslie Davis; Bryant, Nancy O.

• ISBN13: 9781563670732
• ISBN10: 1563670739
• Format: Hardcover
• Copyright: 1997-04-01
• Publisher: Fairchild Books

Summary

This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives.

Table of Contents

PREFACE	V	(6)
EXTENDED CONTENTS	XI
Part One ORGANIZATION OF THE U.S. TEXTILE AND APPAREL INDUSTRIES	1	(126)
1 From Spinning Machine to Quick Response	3	(28)
2 Business and Legal Framework of Textile and Apparel Companies	31	(30)
3 Structure of the U.S. Textile Industry	61	(40)
4 Ready-to-Wear: Company Organization	101	(26)
Part Two CREATING AND MARKETING AN APPAREL LINE	127	(116)
5 The Creation Stage: Research	129	(20)
6 The Creation Stage: Design	149	(26)
7 Design Development and Style Selection	175	(36)
8 Marketing an Apparel Line	211	(32)
Part Three APPAREL PRODUCTION AND DISTRIBUTION	243	(112)
9 Preproduction Processes	245	(26)
10 Sourcing Decisions and Production Centers	271	(24)
11 Production Processes and Quality Assurance	295	(26)
12 Distribution and Retailing	321	(34)
Part Four ORGANIZATION AND OPERATION OF THE ACCESSORIES AND HOME FASHIONS INDUSTRIES	355	(68)
13 Accessories	357	(34)
14 Home Fashions	391	(32)
Figure and Table Credits	423	(2)
Glossary of Terms	425	(10)
Subject Index	435