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9781118466933

Business Gamification for Dummies

by ;
  • ISBN13:

    9781118466933

  • ISBN10:

    1118466934

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-02-04
  • Publisher: For Dummies

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Supplemental Materials

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Summary

Gamification For Dummies includes information on: the definition of gamification How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment. How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Reward techniques using game mechanics are now motivating millions of casual gamers across the web in non-game environments. Gamification For Dummies is for those readers interested in delivering real enterprise results in terms of massive productivity boosts.

Author Biography

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

Table of Contents

Introduction 1

Part I: Basic Training: Grasping the Basics 7

Chapter 1: Gamifi -wha? Introducing Gamifi cation 9

Chapter 2: Head Case: Understanding What Makes Users Tick 23

Chapter 3: Object Lesson: Establishing Business Objectives 37

Chapter 4: Target Practice: Targeting Desired Behaviors 51

Chapter 5: You Win! The Rewards of Rewarding 65

Chapter 6: Game On: Understanding Game Mechanics 93

Part II: Decisions, Decisions: Choosing a Gamification Framework 113

Chapter 7: Freeze Frame: Understanding Gamification Frameworks 115

Chapter 8: Customer-Facing Frameworks 131

Chapter 9: Employee-Facing Frameworks 155

Part III: Getting Your Gamification Program Off the Ground 173

Chapter 10: Choosing a Gamifi cation Provider 175

Chapter 11: Key Expertise for Your Gamifi cation Team 187

Chapter 12: Ready, Set, Go! Configuring and Deploying Gamification Elements 193

Chapter 13: Analyze This: Understanding Analytics 211

Chapter 14: What’s Next: The Future of Gamification 235

Part IV: The Part of Tens 243

Chapter 15: Ten Additional Gamification Resources 245

Chapter 16: Ten Great Gamified Sites and Apps 251

Appendix: Supercharge Your Sales Team with Gamification 257

Index 265

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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