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9780521547680

The Business Of Healthcare Innovation

by
  • ISBN13:

    9780521547680

  • ISBN10:

    0521547687

  • Format: Paperback
  • Copyright: 2005-09-19
  • Publisher: Cambridge University Press
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List Price: $59.00

Summary

The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.

Table of Contents

List of figures
xi
List of contributors
xvi
Preface xix
Acknowledgments xxi
The business of healthcare innovation in the Wharton School curriculum
1(26)
Lawton R. Burns
Part I The life sciences
The pharmaceutical sector
27(76)
Jon Northrup
The biotechnology sector -- therapeutics
103(87)
Cary G. Pfeffer
Biotechnology business and revenue models: the dynamic of technological evolution and capital market ingenuity
190(33)
Stephen M. Sammut
Mergers, acquisitions, and the advantages of scale in the pharmaceutical sector
223(48)
Lawton R. Burns
Sean Nicholson
John Evans
Part II Devices and information technologies
The medical device sector
271(51)
Kurt Kruger
The healthcare information technology sector
322(26)
Jeff C. Goldsmith
Healthcare innovation across sectors: convergences and divergences
348(17)
Lawton R. Burns
Stephen M. Sammut
Index 365

Supplemental Materials

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