Business and Its Environment

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  • Edition: 6th
  • Format: Hardcover
  • Copyright: 2009-02-03
  • Publisher: Prentice Hall
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Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmrs"s competitive edge. Baronrs"s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications. Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility Todayrs"s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

Table of Contents

Strategy and the Nonmarket Environment
Market and Nonmarket Environments
Integrated Strategy
The News Media and Nonmarket Issues
Private Politics
Crisis Management
Integrative Case: Wal-Mart: Nonmarket Pressure and Reputation Risk (A)
Public Politics and Nonmarket Strategy
Nonmarket Analysis for Business
Formulating Nonmarket Strategies for Government Arenas
Implementing Nonmarket Strategies in Government Arenas
Integrative Case: Fuel Economy Standards 2007
Government and Markets
Antitrust: Economics, Law, and Politics
Regulation: Law, Economics, and Politics
Environmental Protection: Economics, Politics, and Management
Law and Markets
Information Industries and Nonmarket Issues
Integrative Case: Credit Card Regulation
International Political Economy
The Political Economy of Japan
The Political Economy of the European Union
China: History, Culture, and Political Economy
Emerging Markets
The Political Economy of International Trade Policy
Integrative Case: Toys lsquo;Rrsquo; Us and Globalization
Ethics and Corporate Social Responsibility
Corporate Social Responsibility
Ethics Systems: Utilitarianism
Ethics Systems: Rights and Justice
Implementing Ethics Systems
Ethics Issues in International Business
Integrative Case: GlaxoSmithKline and AIDS Drugs Policy
Table of Contents provided by Publisher. All Rights Reserved.

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