Business Leaders & Success 55 Top Business Leaders & How They Achieved Greatness

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2003-10-15
  • Publisher: McGraw-Hill Education
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Discover what it takes to become a global business leader and the success secrets you can use on your own road to the topLook behind every breakthrough business success and you'll find personal stories of individuals persevering against monumental odds. "Profiles in Business Success provides a revealing examination of 55 such stories and shows what it "really takes to succeed in business." Covering a wide range of industry leaders, this behind-the-scenes book details: How Oprah Winfrey became a billionaire media mogul by refusing to settle for "good enough" How Gap CEO Mickey Drexler built a $9 billion-a-year retail business by ignoring self-pronounced experts to heed the advice of 12-year-olds How Walt Disney changed the face of entertainment by paying attention to everything except" making money What made Nike cofounder Bill Bowerman push forward when shoe companies badly rejected his revolutionary sneaker design? How did eBay founder Pierre Omidyar see what everyone else missed? "Business Leaders & Success answers these questions and more as it examines how 55 innovators reached the pinnacle of success in the competitive business arena."Investor's Business Dailyprovides critical, no-nonsense finance and investing information to nearly a million readers every day. Known for its innovative approach and straightforward analysis, it's one of today's most essential tools for empowering individual and institutional investors. Visit online at www.investors.com

Author Biography

Investor's Business Daily is read daily by nearly a million investors, who turn to it as the source for powerful information previously available only to institutional investors.

William J. O'Neil is chairman of Investor's Business Daily, Inc., and the author of the million-copy bestseller How to Make Money in Stocks.

Table of Contents

Striving To Be The Best
Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empirep. 3
Animator Walt Disney: His Innovation And Persistence Gave Birth To Magicp. 7
Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Topp. 11
Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Agep. 15
Publisher Katharine Graham: She Built Her Career On Persistence And Integrityp. 19
Applied Materials' James Morgan: Listening To Employees Kept His Company Growingp. 23
Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Enginesp. 27
Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Sellerp. 31
Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many Peoplep. 35
NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhousep. 38
Growing From The Ground Up
Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Wayp. 45
Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-Howp. 50
McDonald's Ray Kroc: He Cooked Up A Winnerp. 53
Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Settingp. 56
Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giantp. 60
Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstone Chainp. 64
Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empirep. 69
Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliathp. 72
Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Visionp. 76
Persevering Through Difficult Times
Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Wordp. 83
Aviation Pioneer William Boeing: In Building His Empire, He Bowed To Just One Authorityp. 87
AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titanp. 90
Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Topp. 94
Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Hadp. 98
IGT's Charles Mathewson: Relationship-Building Helped Him Win Bigp. 101
Tellabs' Michael Birck: Brashness Got Him Started, Tempering It Moved Him Upp. 105
Electronics Maker Konosuke Matsushita: His Focus On Vision Boosted Him To The Topp. 109
Ebony's John H. Johnson: How He Went From A Tin-Roof Shack To The Forbes 400p. 113
Taking Risks With Management Styles
Home Depot's Arthur Blank And Bernie Marcus: They Rose To The Top By Putting Customers Firstp. 119
Jumper's Scott Kriens: Willingness To Learn Helped Him Build A Top Networkerp. 123
Executive Ann Fudge: Relies On Lessons Of Youth To Keep Business Growingp. 127
Coca-Cola's Robert Woodruff: He Made The Real Thingp. 131
Entrepreneur Michael Dell: How He Made His Firm The Fastest Growing Computer Makerp. 135
Nokia's Jorma Ollila: With Innovation And Insight He Made His Company No. 1p. 139
Harley-Davidson's Jeffrey Bleustein: Communication Focus Keeps His Company Roaringp. 143
Sesame Street's Joan Ganz Cooney: The ABCs Of Creating A Classicp. 147
SEI Investments' Alfred P. West Jr.: Amid Success, He Rededicated Company To Coping With Changep. 150
Keeping The Customer In Mind
eBay's Meg Whitman: Why This Dot-Com Keeps Growingp. 157
AOL's Steve Case: He Built An Online Empire By Keeping The Customer In Mindp. 159
Gap Inc. CEO Mickey Drexler: His Focus Made Customer Service More Than A Sloganp. 163
Starbucks' Howard Schultz: Keeping His Passion As Fresh As The Morning Coffeep. 167
IBM's Linda Sanford: Her Attention To Detail Put Her On The Fast Trackp. 172
99 Cents Only Stores' David Gold: He Ignored Status Quo To Break New Retailing Groundp. 177
Entrepreneur Madame C. J. Walker: She Used Marketing Savvy And Determination To Win Customersp. 181
Master Of Advertising David Ogilvy: He Built On Qualityp. 184
Cisco Systems' John Chambers: He Makes Sure The Customer Is Always Firstp. 188
Succeeding Through Innovation
eBay Founder Pierre Omidyar: His Devotion To Community Created A Global Auction Housep. 195
Innovators Ole And Bess Evinrude: Their Resolve And Integrity Launched Millions Of Outboard Motorsp. 199
Statistician W. Edwards Deming: His Push For High Quality Changed The Corporate Approachp. 203
Fashion Designer Coco Chanel: She Sewed Up Successp. 207
Innovator Joseph C. Wilson: His Determination Built Xerox into A Billion-Dollar Companyp. 211
Inventor John Mauchly: His Determination Helped Launch The Computer Agep. 215
Inventor Howard Head: His Determination Revolutionized The Way We Ski And Play Tennisp. 219
Intel Co-founder Robert Noyce: He Invented His Way To The Topp. 223
GE's Jack Welch: His Innovation Sealed The Company's Successp. 226
Indexp. 230
Table of Contents provided by Blackwell. All Rights Reserved.

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