Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Business Markets and Business Marketing | |
Introduction to Business Marketing | |
The Character of Business Marketing | |
The Purchasing Function | |
Organizational Buyer Behavior | |
Foundations for Creating Value | |
Market Opportunities | |
Marketing Strategy | |
Weaving Marketing into the Fabric of the Firm | |
Business Marketing Programming | |
Developing and Managing Offerings | |
Business Marketing Channels | |
Creating Customer Dialogue | |
Communicating via Advertising, trade Shows, and PR | |
The One-To-One Media | |
Sales and Sales Management | |
Pricing & Negotiating for Value | |
Managing Programs and Customers | |
Evaluating Marketing Efforts | |
Customer Retention and Maximization Cases | |
Blue track Sourcing | |
Calox (A) (B) | |
Daynor Chemical Company | |
ExhibitsPlus | |
Fleury Equipment de Batiment | |
JC Decaux | |
Jewelmart.com | |
Lafarge-Aget | |
Li & Fung Limited | |
Little Tikes Commercial Play Systems | |
Materials Engineering and testing Laboratories | |
Outdoor Sporting Products | |
Pfizer Animal Health Products (A) (B) | |
Planktos Inc. | |
Strategic Marketing Insights | |
SPC Products | |
Three Rivers Optical | |
Whole Tree Energy | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.