What is included with this book?
Preface | ix | ||||
PART I The Environment of Business Marketing | 1 | (84) | |||
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3 | (27) | |||
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30 | (55) | |||
PART II Managing Relationships in Business Marketing | 85 | (86) | |||
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55 | (32) | |||
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87 | (84) | |||
PART III Assessing Market Opportunities | 171 | (52) | |||
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111 | (28) | |||
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139 | (84) | |||
PART IV Formulating Business Marketing Strategy | 223 | (234) | |||
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173 | (21) | |||
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194 | (31) | |||
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225 | (27) | |||
|
252 | (26) | |||
|
278 | (27) | |||
|
305 | (24) | |||
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329 | (26) | |||
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355 | (28) | |||
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383 | (25) | |||
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408 | (24) | |||
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432 | (25) | |||
PART V Evaluating Business Marketing Strategy and Performance | 457 | (25) | |||
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459 | (23) | |||
Cases | 482 | (213) | |||
Index | 695 |