FREE SHIPPING on orders over $59!
CART

(0) items

Business Marketing Management : A Strategic View of Industrial and Organizational Markets,9780030291791
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Business Marketing Management : A Strategic View of Industrial and Organizational Markets

by
Edition:
7th
ISBN13:

9780030291791

ISBN10:
0030291798
Format:
Paperback
Pub. Date:
7/17/2000
Publisher(s):
South-Western College Pub
Upgraded Edition: Click here!
List Price: $208.99
More New and Used
from Private Sellers
Starting at $4.25

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Business Marketing Management - B2b
    Business Marketing Management - B2b
  • Business Marketing Management : A Strategic View of Industrial and Organizational Markets
    Business Marketing Management : A Strategic View of Industrial and Organizational Markets
  • Business Marketing Management : A Strategic View of Industrial and Organizational Markets
    Business Marketing Management : A Strategic View of Industrial and Organizational Markets
  • Business Marketing Management : B2b
    Business Marketing Management : B2b
  • Business Marketing Management: B2B
    Business Marketing Management: B2B
  • Business Marketing Management: B2B, 10th Edition
    Business Marketing Management: B2B, 10th Edition




Summary

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

Table of Contents

Preface ix
PART I The Environment of Business Marketing 1(84)
A Business Marketing Perspective
3(27)
The Business, Market: Perspectives on the Organizational Buyer
30(55)
PART II Managing Relationships in Business Marketing 85(86)
Organizational Buying Behavior
55(32)
Relationship Strategies for Business Markets
87(84)
PART III Assessing Market Opportunities 171(52)
E-Commerce Strategies for Business Markets
111(28)
Supply Chain Management
139(84)
PART IV Formulating Business Marketing Strategy 223(234)
Segmenting the Business Market
173(21)
Organizational Demand Analysis
194(31)
Business Marketing Planning: Strategic Perspectives
225(27)
Business Marketing Strategies for Global Markets
252(26)
Managing Products for Business Markets
278(27)
Managing Innovation and New Industrial Product Development
305(24)
Managing Services for Business Markets
329(26)
Managing Business Marketing Channels
355(28)
Pricing Strategy for Business Markets
383(25)
Business Marketing Communications: Advertising and Sales Promotion
408(24)
Business Marketing Communications: Managing the Personal Selling Function
432(25)
PART V Evaluating Business Marketing Strategy and Performance 457(25)
Controlling Business Marketing Strategies
459(23)
Cases 482(213)
Index 695


Please wait while the item is added to your cart...