Business Model You : A One-Page Method for Reinventing Your Career

by Clark, Timothy; Osterwalder, Alexander; Pigneur, Yves

• ISBN13: 9781118156315
• ISBN10: 1118156315
• Edition: 1st
• Format: Paperback
• Copyright: 2012-03-27
• Publisher: Wiley

Summary

Business Model You (BMY) is being produced by the same five-man team that created Business Model Generation and employs the same reader-driven, online community membership model. Where Business Model Generation (BMG) taught managers a unique and powerful way to summarize any business, and any business model, on a single sheet of paper, Business Model You! (BMY) teaches readers how to draw "personal business models" that clarify the essence of their work - and reveal new career and life possibilities. Specifically, the book shows readers how to 1) understand business model thinking and diagram their current personal business model, 2) understand themselves and define their purpose, 3) articulate a vision for change, 3) create a new personal business model harmonized with that vision, and 5) test and implement the new model. The book is based on the Business Model Canvas methodology developed by Alexander Osterwalder, PhD and Dr. Yves Pigneur of the University of Lausanne. Thanks to its proven power and intuitive simplicity, this methodology (the basis for the international Wiley bestseller Business Model Generation) has quickly emerged as the world’s leading business model description and innovation technique: BusinessModelHub.com now has more than 3,000 members representing 75 countries.

Author Biography

Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his "entrepreneurship for everyone" approach to personal career development.

Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.

Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.

Table of Contents

1 Canvas
Learn to use the key tool for describing and analyzing organizational and personal business models.

Chapter 1 Business Model Thinking: Adapting to a Changing World 19

Chapter 2 The Business Model Canvas 25

Chapter 3 The Personal Business Model Canvas 53

2 Reflect
Revisit your life direction and consider how you want to align your personal and career aspirations.

Chapter 4 Who Are You? 81

Chapter 5 Identify Your Career Purpose 133

3 Revise
Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections.

Chapter 6 Get Ready to Reinvent Yourself 161

Chapter 7 Re-Draw Your Personal Business Model 175

4 Act
Learn to make it all happen.

Chapter 8 Calculate Your Business Value 209

Chapter 9 Test Your Model in the Market 223

Chapter 10 What's Next? 243

5 Extras
Read more about the people and resources behind Business Model You.

The Business Model You Community 252

Creator Bios 254

Notes 256