Business Plan in a Day : Get It Done Right, Get It Done Fast

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2009-09-30
  • Publisher: Ingram Pub Services

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If you've heard these words from a potential lender, investor, or business partner, and you need a business plan pronto, this book is for you!

Author Biography

Rhonda Abrams's books have sold more than a million copies. Founder and CEO of The Planning Shop, she writes the most widely circulated column on entrepreneurship in the U.S. appearing weekly in USAToday.com and over 100 newspapers. She is the author of the best-selling The Successful Business Plan: Secrets Strategies, Six-Week Start-Up, and many other business books.

Table of Contents

About Rhonda Abramsp. v
The In A Day promisep. vi
Need a Business Plan Fast? This Book Is For You!p. vii
Overview: What's a Business Plan?p. viii
How to Use this Bookp. xi
Executive Summaryp. 3
Prepare your summaryp. 5
Company Descriptionp. 13
Give your company name(s) and location(s)p. 14
Provide information about your company's ownership and legal statusp. 16
Describe your company's history, development stage, and milestonesp. 18
Identify your product(s) or service(s)p. 20
Describe your industryp. 22
Explain your company's fundingp. 24
Pulling It All Together: Company Descriptionp. 26
Target Marketp. 29
Specify the geographic location of your target marketp. 30
Describe the demographic characteristics of your target customersp. 34
Explain customer motivations and purchasing patternsp. 36
Determine your market sizep. 38
Evaluate market trendsp. 40
Pulling It All Together: Target Marketp. 42
The Competitionp. 45
Identify types of competitionp. 46
Identify your specific competitorsp. 48
Determine your competitors' market sharep. 50
Determine competitive positionsp. 52
Highlight your competitive edgep. 54
Evaluate barriers to entry and potential future competitionp. 56
Pulling It All Together: The Competitionp. 58
Marketing and Sales Planp. 61
Summarize your marketing messagep. 62
Describe your marketing vehiclesp. 64
Identify and additional marketing and sales strategiesp. 66
Describe your sales teamp. 68
Pulling It All Together: Marketing and Sales Planp. 70
Operationsp. 73
Determine key operations elementsp. 76
Highlight your operational advantagesp. 78
Address current-or potential-operational challengesp. 80
Pulling It All Together: Operationsp. 82
Management Structurep. 85
Highlight your key team membersp. 86
Predict future management needsp. 90
Describe your staffing structurep. 92
Identify your board members, advisors, and consultantsp. 94
Pulling It All Together: Management Structurep. 96
Future Developmentp. 99
Define your long-term goalsp. 100
Establish future milestonesp. 102
Assess the risksp. 104
Explore exit strategiesp. 106
Pulling It All Together: Future Developmentp. 110
Financialsp. 113
The Most Important Financial Statementsp. 114
Additional Financialsp. 115
Produce your Income Statementp. 116
Develop your Cash-Flow Projectionp. 124
Generate your Balance Sheetp. 130
Show your Sources and Use of Fundsp. 134
Consider preparing additional supporting financial statementsp. 138
Presentation Pointersp. 141
Following Upp. 149
Nine Sure-Fire Ways to Ruin Your Business Planp. 152
The Experts Talkp. 155
Business Terms Glossaryp. 170
Business Resourcesp. 172
Indexp. 177
Acknowledgmentsp. 181
Table of Contents provided by Ingram. All Rights Reserved.

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