About This Book
Business Planning: Financing the Start-Up Business and Venture Capital Financing (Aspen Casebook)
ISBN: 9781543847482
This comprehensive textbook, Business Planning: Financing the Start-Up Business and Venture Capital Financing (Aspen Casebook), is a go-to resource for students and educators in the field of business planning and entrepreneurship. Written by Therese H. Maynard and Shannon Treviño, this book provides detailed insights into the financial aspects of starting a business and navigating venture capital financing.
Who Uses It?
Primarily, this book is used by students and instructors in business, finance, and entrepreneurship courses at the college and university levels. It is also a valuable resource for anyone interested in understanding the financial strategies and capital management techniques necessary for starting and growing a business.
History and Editions
The fourth edition of Business Planning: Financing the Start-Up Business and Venture Capital Financing has been updated to address user feedback, incorporating the latest research and discussions on entrepreneurial finance. This edition includes detailed updates on financial planning, venture capital strategies, and case studies that reflect real-world scenarios. It also offers a structured approach to business planning, making it easier for students to apply theoretical concepts to practical business situations.
Author and Other Works
Therese H. Maynard and Shannon Treviño are the authors of this esteemed textbook. Therese H. Maynard is known for her expertise in business planning and her ability to explain complex financial concepts clearly and simply. Shannon Treviño brings his experience in venture capital financing to the text, ensuring that it remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers core concepts in business planning and venture capital financing, including detailed explanations and case studies.
- Real-World Examples: The text includes real-world examples and case studies that reflect the diverse nature of entrepreneurial finance.
- Structured Approach: The book is designed with a structured approach to business planning, making it easy to adapt to different course structures.
- Financial Insights: The text provides in-depth financial insights necessary for understanding the complexities of starting and growing a business.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781543847482
- Connected eBook: ISBN-13: 9781543857276
- Digital Only eBook: ISBN-13: 9781543857276
- Other Related ISBNs:
- 9781543847499 (Related Hardcover)
- 9781543857276 (Related Digital Only eBook)
Publication Details
- Publisher: Aspen Publishing
- Publication Date: February 1, 2022
- Number of Pages: 1008 pages
- Language: English
Other Editions and Formats
The fourth edition is currently available in hardcover and digital formats. For more information on other editions or formats, please refer to the book details provided by the publisher.
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