Business Strategy Game: A Global Industry Simulation

by THOMPSON A

• ISBN13: 9780072820096
• ISBN10: 0072820098
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: McGraw-Hill College

Summary

The Business Strategy Game is the #1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. The BSG helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.

Table of Contents

Section 1: The Industry and the Company	1	(14)
What You Can Expect to Learn	2	(2)
The Company You Will Manage	4	(4)
What the Board of Directors Expects	8	(1)
The Industry and Competitive Environment	9	(1)
Customers and Distribution Channels	9	(1)
Raw Material Supplies	10	(1)
Manufacturing	11	(1)
Weapons of Competitive Rivalry	12	(1)
Overview of The Business Strategy Game	13	(2)
Section 2: Obtaining and Running the Company Program	15	(8)
Obtaining the Company Program	16	(1)
Installing the Company Program	16	(1)
Creating a Company Disk	17	(1)
PC Configuration	17	(1)
Getting Started	18	(1)
Exploring the Menu Bar	19	(2)
The E-Mail Option	21	(2)
Section 3: Competition and Demand Forecasts	23	(16)
Demand Projections for Years 11 and 12	23	(2)
The Factors that Determine Market Share	25	(7)
Competitive Strategy Options	32	(1)
The Demand Forecast Screen	33	(6)
Section 4: Plant Operations	39	(20)
Pertinent Production Issues	43	(1)
Production and Labor Decisions	44	(9)
Plant Upgrades and Capacity Additions	53	(3)
Buying, Selling, and Closing Plants	56	(3)
Section 5: Warehouse and Shipping Operations	59	(10)
Warehouse Operations	60	(6)
Shipping Decisions	66	(3)
Section 6: Sales and Marketing Operations	69	(18)
Private-Label Marketing Decisions	70	(1)
Internet Marketing Decisions	71	(2)
Branded Marketing Decisions	73	(7)
Bids for Celebrities	80	(2)
Reports Concerning Marketing Operations	82	(5)
Section 7: Financing Company Operations	87	(14)
The Income Statement	88	(1)
The Cash Flow Report	89	(1)
The Balance Sheet	90	(2)
The Company's Bond Rating	92	(1)
Finance and Cash Flow Decisions	93	(8)
Section 8: Scoring, Reports, Analysis Options, and Strategic Plans	101	(8)
Scoring Your Company's Performance	102	(3)
The Footwear Industry Report	105	(1)
The Benchmarking Report	105	(1)
The Competitor Analysis Reports	106	(1)
Company Reports of Current-Year Results	106	(1)
Analysis Options	107	(2)
Section 9: Decision Making: Recommended Procedures	109	(4)
Concluding Comments	112	(1)
Appendix: Planning and Analysis Forms	113	(8)
Company Mission and Objectives Form	115	(2)
Company Strategy Form	117	(2)
Industry and Competitive Analysis Form	119	(2)
Index	121