BUSN, 12th Edition

by Kelly; Williams

• ISBN13: 9780357122945
• ISBN10: 0357122941
• eBook ISBN(s): 9798214339177
• Additional ISBN(s): 9780357122969, 9780357718117, 9781305497320, 9781337407120, 9781337407137, 9798214039565
• Edition: 12th
• Format: Paperback
• Copyright: 2022-03-25
• Publisher: Cengage
• More Book Details

About This Book

BUSN, 12th Edition

ISBN: 9780357122945

About This Book

BUSN, 12th Edition, is a comprehensive textbook designed to introduce students to the principles of business. Written by Marcella Kelly and Chuck Williams, this book is a go-to resource for students and educators alike, offering a detailed exploration of key business concepts. It's primarily used by students in introductory business courses at the college and university levels, as well as by professionals looking to refresh their knowledge or expand their understanding of business principles.

Who Uses It?

Primarily, this book is used by students and instructors in introductory business courses. It's also a valuable resource for anyone interested in understanding the basics of business, including professionals looking to enhance their knowledge or apply business principles in their careers.

History and Editions

The 12th edition of BUSN has been updated to address user feedback, incorporating the latest research and discussions on contemporary business issues. This edition includes detailed updates on how COVID-19 has impacted businesses and individuals, along with new and revised chapter examples featuring real companies and business challenges. The book's visual and narrative approach makes it engaging and easy to understand, with unique tear-out Review Cards that let students study on-the-go.

Author and Other Works

Marcella Kelly and Chuck Williams are the authors of BUSN. Marcella Kelly is known for her ability to explain complex business concepts clearly and simply, while Chuck Williams brings his expertise in business to the text, ensuring that it remains current and relevant. The authors have crafted a book that not only covers today's key business concepts but also provides practical examples and case studies that illustrate real-world applications.

Key Features

• Comprehensive Coverage: The book covers core concepts in business, including detailed explanations and examples.
• Real-World Applications: New and revised chapter examples feature real companies and business challenges, such as Netflix finances, GameStop stock, Robinhood's stock trading, accounting fraud at China's Luckin' Coffee, and cash budgets for PlayStation 5 and other gaming consoles.
• Engaging Visuals: The book features an appealing visual and narrative approach, making it easy to understand and engaging for students.
• Interactive Tools: The text is complemented by MindTap and Cengage Infuse, which include online assessments, videos, and case activities that further reinforce learning.
• Study Aids: Unique tear-out Review Cards allow students to study on-the-go, while new online assessments and videos in MindTap and Cengage Infuse provide additional learning tools.

Detailed Information

ISBNs and Formats

• Paperback: ISBN-13: 9780357122945
• eTextbook: Available through VitalSource (ISBN: 9798214339177)
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: Cengage South-Western
• Publication Date: February 11, 2025
• Number of Pages: N/A
• Language: English
• Item Weight: 2.046 pounds
• Dimensions: N/A

Other Editions and Formats

• 10th Edition: Not available for this specific ISBN, but related ISBNs are listed below.
• eTextbook with VitalSource: ISBN-13: 9798214339177

Related ISBNs:

• eTextbook with VitalSource: 9798214339177
• Other related ISBNs: 9780357122969, 9780357123010, 9780357718117

This detailed information section provides a quick reference for all the available formats and sources for BUSN, 12th Edition, making it easier to find and access the book in the preferred format.