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9780742501409

Campaign Mode Strategic Vision in Congressional Elections

by ;
  • ISBN13:

    9780742501409

  • ISBN10:

    074250140X

  • Format: Hardcover
  • Copyright: 2002-09-04
  • Publisher: Rowman & Littlefield Publishers
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Supplemental Materials

What is included with this book?

Summary

The pressures of contemporary electioneering force political professionals into campaign mode--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rule

Author Biography

Daniel M. Shea is associate professor of political science and director of the Center for Political Participation at Allegheny College.

Table of Contents

Preface ix
Campaign Mode and Professional Understanding
1(22)
Strategic Effects
23(24)
Build Strong Connections with the Electorate
47(20)
Ted Strickland
Hammer at the Opponent's Weak Point
67(22)
Bob Barr
Defy Conventional Wisdom
89(24)
Loretta Sanchez
Gain the Center without Losing the Base
113(24)
Harold Ford Jr.
Preempt the Challenge
137(20)
Rick Santorum
Conclusion: Campaign Mode Revisited 157(12)
Index 169(10)
About the Authors 179

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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