Campaigns and Elections : Contemporary Case Studies

by Bailey, Michael A.; Faucheux, Ronald; Hernson, Paul S.; Wilcox, Clyde

• ISBN13: 9781568024950
• ISBN10: 1568024959
• Format: Paperback
• Copyright: 1999-11-01
• Publisher: Cq Pr

Summary

This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda. In their introduction, the editors&BAD:-a distinguished group of scholars and experts on campaign management&BAD:-provide helpful background information about the cases. They look at the major influences on and general trends in contemporary electoral politics, including issues, parties, campaign finance, incumbency, and initiative voting. Understanding these factors will help students recognize how each case fits into a broader whole even as that case reflects a uniqueness that makes political campaigns so fascinating.The cases are illustrated with photos, clips from print and television campaign ads, excerpts from campaign literature, and various tables and scoreboards with polling and election return data.

Table of Contents

Preface	ix
Contributors	xi
Contemporary American Elections: An Overview	1	(30)
Michael A. Bailey
Ronald A. Faucheux
Paul S. Herrnson
Clyde Wilcox
Part I. Senate Races
So Close and Yet So Far	31	(14)
Two Unpopular Incumbents Meet with Different Fates in California and New York in 1998
Michael A. Bailey
They Did It Their Way	45	(10)
Campaign Finance Principles and Realities Clash in Wisconsin in 1998
Clyde Wilcox
Cornhusker Upset	55	(7)
Underdog Defeats Nebraska's Popular Governor in 1996 Senate Race
Doug McAuliffe
How to Beat an Incumbent	62	(9)
The Hard-Fought Senate Race in South Dakota in 1996
Karl Struble
The Senator from Central Casting	71	(12)
How Fred Thompson Turned Tennessee Politics Upside Down in 1994
David Beiler
Part II. House Races
Professionalism, Progressivism, and People Power	83	(10)
Baldwin's Victory Blends All Three in Wisconsin's 2nd District in 1998
David T. Canon
Paul S. Herrnson
Winning in Unfriendly Territory	93	(7)
A Republican Victory in New Mexico's 3rd District in 1998
Chris Wilson
Mike Burita
Beating B-1 Bob	100	(6)
Underdog Ends Conservative's Congressional Career in California's 46th District in 1996
Bill Wachob
Andrew Kennedy
Incumbency and Base	106	(6)
How a Black Incumbent Won Renomination in a New Majority-White District in Georgia in 1996
John Rowley
Coming On Strong Down the Stretch	112	(9)
Republican Leaves Democrats in the Dust in Kentucky's 2nd District in 1994
Al Cross
Part III. State and Local Races
The Body Politic Registers a Protest	121	(16)
Jesse Ventura's Stunning Victory for governor or Minnesota in 1998
David Beiler
`Bama Bash	137	(13)
Endorsement Backlash Saves a Governor from Primary Defeat in Alabama in 1998
David Beiler
The Squeaky Wheel(s) Make It Interesting	150	(6)
A Gop Star Barely Survives New Jersey Governor's Race in 1997
Peter Wendel
Only in Louisiana?	156	(10)
Populist Message Propels Republican to Governor's Mansion in Louisiana in 1995
Ronald A. Faucheux
The Unsinkable Willie Brown	166	(11)
Local Forces Elect Controversial Politician Mayor of San Francisco in 1995
David Beiler
Part IV. Referenda and Initiatives
Gun Play	177	(12)
How the NRA Defeated Initiative 676 in Washington State in 1997
Ronald A. Faucheux
Political Football	189	(7)
How the San Francisco 49ers Won a New Stadium and Shopping Mall in 1997
Noah Wepman
Using Conservative Values to Support Gay Rights	196	(5)
How Opponents Defeated Oregon's Anti-Gay Rights Referendum in 1994
Bob Meadow
Dawn Laguens
Heidi Von Szeliski
Michael Terris
Bay State Class Warfare	201	(6)
How a ``Guaranteed'' Income Tax Cut Proposition Was Defeated in Massachusetts in 1994
Phyliss Johnston
Index	207