Preface | p. xi |
Introduction | p. 1 |
Current Issues in Campaigns | |
Inside the War Room: Political Consultants in Modern Campaigns | p. 17 |
Campaign Pollsters and Polling: Manipulating the Voter or Taking the Electorate's Pulse? | p. 31 |
The Technological Evolution of Campaigns: A Look at New and Emerging Practices | p. 47 |
Case: Incumbency and Issue Advocacy in Pennsylvania's Thirteenth District | p. 57 |
Case: Violating the "Appearance Standard": A Local Campaign Controversy | p. 67 |
Current Issues in Elections | |
Partisan Politics in a Nonpartisan Society | p. 83 |
Reforming the Reforms: Campaign Finance and Congress | p. 99 |
Democratic Survival in the Republican South | p. 119 |
Case: The Contested Vote for Mississippi Governor | p. 131 |
Case: Two Views of the Florida Controversy | p. 139 |
What Happened in Florida on November 7, 2000? | p. 139 |
Election 2000--A League of Women Voters' Perspective | p. 150 |
Candidates and Voters | |
Women's Underrepresentation in Elective Office | p. 169 |
Minority Voters and Candidates: Tracking Trends | p. 183 |
Covering Candidates and Informing Voters: Newspaper Coverage of a Gubernatorial Election | p. 203 |
Case: The Maverick Campaign and Election of Jesse Ventura | p. 221 |
Case: Showdown in the Empire State--Clinton Versus Lazio | p. 229 |
Conclusion | |
The Congressional Elections of 2000: Tradition Meets Competition in the New Age | p. 241 |
The Significance of the 2000 Presidential Election: Institutional Impact and Possible Reforms | p. 253 |
Notes | p. 267 |
Bibliography | p. 285 |
The Contributors | p. 309 |
Index | p. 313 |
About the Book | p. 319 |
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