Can I Change Your Mind? The Craft and Art of Persuasive Writing

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  • Format: Paperback
  • Copyright: 2007-04-30
  • Publisher: A&C Black

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Supplemental Materials

What is included with this book?


These days, we all need the ability to argue a case effectivelyin writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

Author Biography

Lindsay Camp has been a freelance writer for over 20 years. He began his career at J Walter Thompson, one of the UK's largest advertising agencies. He has been invited three times to judge the 'Writing for Design' category in the D&AD Awards, the advertising and design industry's Oscars. He has also uniquely been nominated twice in one year for the silver award in this category.

Table of Contents

Thank youp. ix
Persuasive principlesp. 1
Persuasive writing - who needs it?p. 3
The three Rs of good persuasive writingp. 11
Understanding your readerp. 17
Writing for resultsp. 51
A persuasive writing A to 7p. 83
Persuasive words at workp. 147
How a persuasive writer writesp. 149
Persuasive words at workp. 181
So is one picture really worth 1,000 words?p. 197
Working with writersp. 205
More than words can sayp. 215
PS...p. 227
Indexp. 243
Table of Contents provided by Ingram. All Rights Reserved.

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