Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Acknowledgments | ix | ||
CHAPTER 1 Who Am I, and Why the Heck Should You Listen to Me? | 1 | (10) | |
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CHAPTER 2 PR Basics | 11 | (22) | |
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CHAPTER 3 Coming Up with the Off-the-Wall Idea, and Making It Stick | 33 | (18) | |
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CHAPTER 4 Coming Up with and Implementing the Big Idea–Part One | 51 | (18) | |
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CHAPTER 5 Coming Up with and Implementing the Big Idea–Part Two | 69 | (18) | |
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CHAPTER 6 Coming Up with and Implementing the Big Idea–Part Three | 87 | (20) | |
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CHAPTER 7 Coming Up with and Implementing the Big Idea and What Happens When It's Too Successful? | 107 | (20) | |
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CHAPTER 8 What Happens When You Lose Your Voice? | 127 | (18) | |
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CHAPTER 9 You Don't Have to Run Over Someone to Get Press | 145 | (18) | |
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CHAPTER 10 What Happens When Your Perfectly Thought-Out Plan Hits a Snag? | 163 | (14) | |
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CHAPTER 11 Putting It All Together | 177 | (16) | |
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CHAPTER 12 The Resources Section! | 193 | (12) | |
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Index | 205 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.