Career Opportunities in Radio

Throughout the 12 sections of the book, the reader will find a detailed quick-reference Career Profile for each job summarizing notable features of the job (duties, alternate titles, salary range, employment prospects, advancement prospects, and prerequisites); a Career Ladder illustrating frequent routes to and from the position described; and a comprehensive text pointing out special skills, education, training, and various associations relevant to each job. Also included is an index for fast, easy reference, as well as appendixes with listings of Internet resources, trade organizations and associations, and relevant educational institutions. Book jacket.

Shelly Field is the owner of The Shelly Field Organization

Foreword

v

Acknowledgments

vi

How to Use This Book

vii

Introduction

ix

ON-AIR CAREERS

On-Air Personality/Disc Jockey

2

(3)

Announcer

5

(2)

Talk Show Host

7

(3)

CAREERS IN RADIO NEWS

News Director

10

(3)

Assistant News Director

13

(3)

Assignment Editor

16

(2)

News Reporter

18

(3)

News Writer

21

(2)

News Producer

23

(3)

Business Reporter

26

(3)

Weather Reporter

29

(2)

Meteorologist

31

(2)

Entertainment Reporter

33

(3)

Traffic Reporter

36

(4)

CAREERS IN RADIO SPORTS

Sports Director

40

(3)

Assistant Sports Director

43

(3)

Sportscaster

46

(3)

Sports Talk Show Host

49

(3)

Color Commentator

52

(2)

Sports Producer

54

(3)

Sportswriter

57

(3)

SALES AND SUPPORT

Advertising Sales Manager

60

(3)

Regional Sales Manager

63

(3)

National Sales Manager

66

(3)

Advertising Account Representative

69

(3)

Advertising Copywriter

72

(2)

Advertising Sales Assistant

74

(4)

STATION MANAGEMENT AND ADMINISTRATION

General Manager

78

(3)

Office Manager

81

(2)

Administrative Assistant

83

(3)

Human Resources Manager

86

(2)

Compensation and Benefits Manager

88

(2)

Payroll Clerk

90

(2)

Billing Manager

92

(2)

Receptionist

94

(2)

Secretary

96

(2)

Bookkeeper

98

(2)

Billing Specialist

100

(2)

Intern

102

(4)

MARKETING, PUBLIC RELATIONS, COMMUNITY RELATIONS, AND SPECIAL EVENTS

Marketing Director

106

(2)

Marketing Assistant

108

(3)

Public Affairs Director

111

(2)

Public Relations Director

113

(2)

Assistant Director of Public Relations

115

(3)

Publicist

118

(2)

Public Relations Assistant

120

(2)

Community Relations Director

122

(2)

Community Relations Assistant

124

(4)

TRAFFIC

Traffic Manager

128

(2)

Assistant Traffic Manager

130

(2)

Traffic Assistant

132

(4)

ENGINEERING

Chief Engineer

136

(3)

Studio Engineer

139

(3)

PRODUCTION AND PROGRAM

Program Director

142

(2)

Programming Assistant

144

(3)

Music Director

147

(2)

Producer, Radio Show

149

(3)

Producer, Radio Talk Show

152

(3)

Guest Coordinator

155

(3)

Music Librarian

158

(4)

PROMOTION

Promotion Director

162

(3)

Assistant Promotion Director

165

(2)

Promotion Assistant

167

(3)

PUBLIC RADIO

Director of Fund-raising and Development

170

(3)

Assistant Director of Fund-raising and Development

173

(3)

Director of Corporate Sponsorship

176

(3)

Publication Manager

179

(3)

Newsletter Editor

182

(4)

RADIO STATION WEBSITES

Webmaster

186

(3)

Website Marketing Manager

189

(3)

Website Content Producer

192

(3)

Website Graphic Designer

195

(3)

Advertising Sales Representative-Radio Station Website

198

(4)

APPENDIXES

I. Degree Programs

202

(18)

A. Colleges and Universities Offering Majors in Broadcasting

202

(7)

B. Colleges and Universities Offering Majors in Public Relations

209

(6)

C. Colleges and Universities Offering Majors in Advertising

215

(5)

II. Trade Associations, Unions, and Other Organizations

220

(8)

III. Radio Stations

228

(78)

IV. Network and Media Group On-line Job Banks

306

(1)

V. Radio Career Websites

307

(1)

VI. State Associations of the National Association of Broadcasters (NAB)

308

(1)

Glossary

309

(2)

Bibliography

311

(10)

Index

321

(5)

About the Author

326

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Radio is a high-profile and exciting field that attracts many aspiring workers throughout the United States. With Americans spending a significant amount of time in the car, the influence of radio is expected to grow in the coming years. And as radio stations are now broadcast globally via the Internet, and new technology, such as satellite radio, becomes available, many new opportunities are emerging for those who want to get into the industry.
Providing insight into a field that is fairly accessible for those willing to start out in small markets and work their way up to the big time, Career Opportunities in Radio profiles more than 70 jobs that are available in the field, both for those just starting out and for more seasoned professionals alike.
Profiles are grouped into a number of different categories, including News, Sports, Sales, Management, Public Relations, Traffic, Engineering, and Programming. Each profile offers reliable, concise information about the duties and responsibilities, prospects and salaries, and required skills or experience associated with the job. Several extensive appendixes provide current listings of colleges, associations, radio stations (small, middle, and major markets), and more.
Careers profiled include:
On-air personality/disc jockey
Business reporter
Sportscaster
Advertising account representative
Billing specialist
Publicist
Studio engineer
Program director
Website content producer
and more.