Carry a Chicken in Your Lap : Or Whatever It Takes to Globalize Your Business

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  • Copyright: 2009-10-27
  • Publisher: St Martins Pr

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Recession-hit#xA0;American#xA0;companies are sending people overseas in record numbers in search of new business. But sadly#xA0;around 75 percent of these expats#xA0;fail, costing#xA0;an estimated two#xA0;billion#xA0;dollars a year.#xA0;CEOs, vice presidents of international marketing, and HR departments must learn#xA0;how to choose and educate the right people to send overseas.#xA0;Beyond helping companies to save money, this book will help save their reputations in foreign markets, strengthen their relations with partners and governments, and increase their sales and brand loyalty.#xA0;Dotted with dozens of real-life stories gleaned from the authors' globe-trotting experiences, it answers these questions: Why do major corporations keep choosing the wrong people for jobs overseas? #xA0;What should they do differently, and how should they do it? #xA0;#xA0;In addition to the billions of dollars lost, what does it cost a company in terms of public standing in a foreign market when it sends the wrong people? #xA0;What specific damage do the wrong people do and can any of it be corrected? (The answer may surprise you.)

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