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What is included with this book?
| Preface | |
| Introduction: How to Analyze a Case Study | |
| Advertising Management Fundamentals | |
| Boswell Agency | |
| Issue: Structuring of an Advertising Agency | |
| The Leaky Oil Company | |
| Issue: New Business Trade-Off | |
| Prime Media | |
| Issue: Global Expansion | |
| Advertising Financial Matters | |
| Tinsdale Agency | |
| Issue: Agency Profitability | |
| Barrons Agency | |
| Issue: Agency Billing Procedures | |
| Vineyard Agency | |
| Issue: New Business Profitability | |
| Advertising Business Plans | |
| St Joseph Dispatch | |
| Issue: Advertising versus Editorial | |
| American Textbook Company | |
| Issue: Outsourcing versus In-house | |
| Advertising Planning | |
| Phoenix Power Company | |
| Issue: Advertising Message Strategy | |
| Go Organic Company | |
| Issue: Market Segmentation | |
| Randall White Dog Food | |
| Issue: Advertising Planning | |
| Advertising Budget Management | |
| Bosco Hot Sauce Company | |
| Issue: Budget Allocation Analysis | |
| Alpha Airlines | |
| Issue: Budget Allocation Analysis | |
| Southern Rice | |
| Issue: Advertising Spending | |
| Advertising Management: Dealing with People | |
| Iportal Media Company | |
| Issue: Employee/Supervisor Review | |
| Metropolitan Media Company | |
| Issue: Managing Upward | |
| The Davis Group | |
| Issue: Hiring | |
| JPT Agency | |
| Issue: Personnel Conflict | |
| Advertising Management Decisions | |
| Barrands Agency | |
| Issue: Advertising Spokesperson | |
| Zeller Group | |
| Issue: Client Trade-off | |
| Boston Life Insurance | |
| Issue: Advertising Strategy | |
| Advertising Management Environment | |
| Zoomra Motorcycles | |
| Issue: Media Vendor Conflict | |
| Gliba Media | |
| Issue: Sales Incentives Ethics | |
| Texsize Oil | |
| Issue: SEC Code Violation | |
| Managing the Future of Advertising | |
| Arends Agency | |
| Issue: Agency Structure | |
| Lawrenceville Daily | |
| Issue: Forecasting | |
| Thomson Media | |
| Issue: FCC Media Ownership Impact | |
| Managing Yourself | |
| State University | |
| Issue: Advertising Instruction Ethics | |
| KMF Agency | |
| Issue: Ethical Issue of When to Change Jobs | |
| Gotham Media | |
| Issue: New Job Responsibilities | |
| About the Authors | |
| Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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