Cases in Strategic Management

by Hill

• ISBN13: 9780618318186
• ISBN10: 0618318186
• Edition: 6th
• Format: Paperback
• Copyright: 2003-02-27
• Publisher: South-Western College Pub

Table of Contents

Preface	ix
Introduction: Analyzing a Case Study and Writing a Case Study Analysis	1	(1)
What Is a Case Study Analysis?	1	(1)
Analyzing a Case Study	2	(5)
Writing a Case Study Analysis	7	(1)
Guidelines for the Strategic Management Project	8	(1)
The Role of Financial Analysis in Case Study Analysis	8	(5)
Profit Ratios	9	(1)
Liquidity Ratios	10	(1)
Activity Ratios	10	(1)
Leverage Ratios	11	(1)
Shareholder-Return Ratios	11	(1)
Cash Flow	12	(1)
Conclusion	13	(1)
Section A: Small Business, Entrepreneurship, and Ethics Cases
Vail Resorts, Inc.	14	(13)
Herman L. Boschken
This premier ski resort seeks to maintain its edge and improve performance in a maturing market
Adrenaline Air Sports: Where the Speed Limit Is 120 Miles per Hour . . . or More (condensed version)	27	(10)
Larry D. Alexander
Billy Cockrell
Jonathan Charlton
Fledgling skydiving company struggles to get repeat jumpers and build a sustainable business
General Aviation: An Industry Note	37	(5)
Harold Dyck
Sue Greenfeld
Details the structure and regulations governing the general aviation industry
Redlands Municipal Airport	42	(8)
Sue Greenfeld
Harold Dyck
The city of Redland struggles to find the right strategy for its airport
Perdue Farms, Inc.: Responding to Twenty-first Century Challenges	50	(19)
George C. Rubenson
Frank M. Shipper
Explores the growth and competitive strategy of this producer of high quality foods
Wizards of the Coast, 1990--2001	69	(8)
Charles W. L. Hill
Suresh Kotha
Richard Moxon
Frank Rothaermel
Wizards tries to become the preeminent company in the hobby game industry
Napster	77	(10)
Charles W. L. Hill
Can Napster develop a business model that will enable it to profit from its disruptive technology, and how will the music recording industry respond?
AtomFilms	87	(24)
Taz Pirmohamed
Bharat Anand
AtomFilms tries to become the leading distributor of short films in the United States
Zoots -- The Cleaner Cleaner	111	(18)
Myra Hart
Sharon I. Peyus
Can Zoots become the Staples of dry-cleaning?
Nike: Sweatshops and Business Ethics	129	(5)
Charles W. L. Hill
Is Nike profiting from the employment of sweatshop labor in developing nations?
Section B: Business Level: Domestic and Global Cases
WestJet Looks East	134	(11)
Joseph N. Fry
Roderick E. White
This regional Canadian airline muses national expansion
Avon Products, Inc.: The Personal-Care Industry	145	(31)
Gabriela Del Carro
Marc E. Gartenfeld
Robert J. Mockler
CEO Andrea Jung looks for ways to re-ignite Avon's growth
The Body Shop International: U.S. Operations	176	(14)
A. J. Almaney
Explores the competitive positioning and international strategy expansion at this specialty retailer
J. P. Morgan Chase & Co.: The Credit Card Segment of the Financial Services Industry	190	(22)
Steven Preziosi
Damon Swaner
Marc E. Gartenfeld
Robert J. Mockler
Dorothy Dologite
Chase Cardmember Services has to develop a strategy for improving its performance in a tough marketplace
Toyota: The Evolution of the Toyota Production System	212	(11)
Charles W. L. Hill
What is the foundation of Toyota's long-term competitive advantage?
Nucor in 2001	223	(29)
Frank C. Barnes
Beverly B. Tyler
Nucor's cost-leadership strategy has helped the company to outperform its competitors. Is this strategy sustainable?
Digital Devices: Current and Future Market Opportunities	252	(15)
Charles W. L. Hill
Will Microsoft or Palm become the preeminent supplier of operating systems for digital devices?
Treo: Handspring's Last Stand	267	(12)
Melissa A. Schilling
Chad Beaupierre
Scott Bevier
Roberto Ekesi
Vicken Librarikian
What strategy should Handspring adopt for launching the Treo?
The Home Video Game Industry: From Pong to X-Box	279	(16)
Charles W. L. Hill
What strategies help companies to gain a competitive advantage in this dynamic industry?
Microsoft Windows Versus Linux	295	(11)
Charles W. L. Hill
Can Linux dethrone Microsoft Windows?
IBM Global Services. The Professional Computer Services Industry	306	(24)
Vincent Pawlowski
Marc E. Gartenfeld
Robert J. Mockler
Dorothy Dologite
IBM's fast growing global services division is asked to develop a strategy for continuing
SAP and the Evolving Web Software ERP Market	330	(15)
Gareth R. Jones
The challenges and pitfalls facing a company that wishes to dominate an important segment of the global software market
Iridium: Communication for the New Millennium	345	(11)
Min Yee Ji
Steven Angga-Prana
Melissa A. Schilling
Can Iridium build a profitable satellite phone business?
A Hundred-Year War: Coke vs. Pepsi, 1890s--1990s	356	(18)
Chiaki Moriguchi
David Lane
Can Coke defend its turf against Pepsi?
Wal-Mart Stores, Inc: Strategies for Dominance in the New Millennium	374	(18)
James W. Camerius
Can Wal-Mart continue to grow in the 21st Century?
Wal-Mart's Mexican Adventure	392	(5)
Charles W. L. Hill
Wal-Mart struggles to find a successful retailing formula in Mexico
Kmart Corporation: Seeking Customer Acceptance and Preference	397	(15)
James W. Camerius
Can Kmart survive?
Tosco and the New Millennium	412	(21)
M. Edgar Barrett
Andrew Kimbrough
Tosco grows through acquisitions to become the low cost player in the oil and gas industry
The Evolution of the Air Express Industry, 1973--2002	433	(11)
Charles W. L. Hill
Three decades of tough competition
Airborne Express in 2002	444	(14)
Charles W. L. Hill
Surviving in a tough environment
Blockbuster in 2002	458	(15)
Gareth R. Jones
The roller coaster ride of a company whose performance depends on its managers' ability to manage a changing technological environment
Video Concepts, Inc.	473	(5)
John Dunkelberg
Tom Goho
Can a small company respond to the Blockbuster challenge?
Section C: Corporate Level: Domestic and Global Cases
AOL Time Warner: Creating a Colossus	478	(16)
Charles W. L. Hill
Can this media conglomerate improve its performance?
The Viacom Empire	494	(16)
Gareth R. Jones
The history of Sumner Redstone's efforts to build a global media giant
Monsanto (A): Building a Life Sciences Company	510	(21)
Charles W. L. Hill
Monsanto transforms itself from a commodity chemicals company into a leading edge life science company
Monsanto (B): Merger and Rebirth	531	(4)
Charles W. L. Hill
Is there life for Monsanto after it is acquired and then spun off by Pharmacia?
Eli Lilly & Company: The Global Pharmaceutical Industry	535	(23)
Elizabeth Petrovski
Marc E. Gartenfeld
Robert J. Mockler
How can Lilly grow given loss of patent protection on its best selling drug Prozac?
Kikkoman Corporation in the Mid-1990s: Market Maturity, Diversification, and Globalization	558	(20)
Norihito Tanaka
Marilyn L. Taylor
Joyce A. Claterbos
How can this Japanese producer of branded food products improve its performance at home and overseas?
CenturyTel in a Bear Hug	578	(23)
Lawrence R. Jauch
Melissa V. Melancon
This telecommunications provider receives an unsolicited takeover bid from a rival. What should it do?
Whirlpool Corporation's Global Strategy	601	(13)
Meredith Martin
Simon Algar
Vipon Kumar
Andrew C. Inkpen
Can Whirlpool become a global leader in the home appliance business?
``You Push the Button, We Do the Rest'': From Silver Halide to Infoimaging at Eastman Kodak	614	(16)
Gareth R. Jones
The story of Kodak's continuing attempts to reverse its decline in the imaging business
Restructuring Exide	630	(4)
Charles W. L. Hill
Can this struggling maker of batteries turn itself around?
First Greyhound, Then Greyhound Dial, Then Dial: What Will Happen in 2002?	634
Gareth R. Jones
What do you do with a diversified company that lacks any real reason for its continued existence?