Clean New World : Culture, Politics, and Graphic Design

by Maud Lavin

• ISBN13: 9780262122375
• ISBN10: 0262122375
• Format: Hardcover
• Copyright: 2001-02-19
• Publisher: Mit Pr
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Summary

Our culture is dominated by the visual. Yet most writing on design reflects a narrow preoccupation with products, biographies, and design influences. Maud Lavin approaches design from the broader field of visual culture criticism, asking challenging questions about about who really has a voice in the culture and what unseen influences affect the look of things designers produce. Lavin shows how design fits into larger questions of power, democracy, and communication. Many corporate clients instruct designers to convey order and clarity in order to give their companies the look of a clean new world. But since designers cannot clean up messy reality, Lavin shows, they often end up simply veiling it. Lacking the power to influence the content of their commercial work, many designers work simultaneously on other, more fulfilling projects. Lavin is especially interested in the graphic designer's role in shaping cultural norms. She examines the anti-Nazi propaganda of John Heartfield, the modernist utopian design of Kurt Schwitters and the neue ring werbegestalter, the alternative images of women by studio ringl + pit, the activist work of such contemporary designers as Marlene McCarty and Sheila Levrant de Bretteville, and the Internet innovations of David Steuer and others. Throughout the book, Lavin asks how designers can expand the pleasure, democracy, and vitality of communication.

Table of Contents

List of Illustrations	viii
Acknowledgments	xiv
Introduction	2	(10)
part one Modernism
Heartfield in Context	12	(14)
For Love, Modernism, or Money: Kurt Schwitters and the Circle of New Advertising Designers	26	(24)
ringl + pit: The Representation of Women in German Advertising, 1929--33	50	(20)
part two Post -- World War II and Today
U.S. Design in the Service of Commerce---and Alternatives	70	(20)
New Traditionalism and Corporate Identity	90	(4)
Collectivism in the Decade of Greed: Political Art Coalitions in the 1980s in New York City	94	(14)
Portfolio: Women and Design	108	(36)
A Baby and a Coat Hanger: Visual Propaganda in the U.S. Abortion Debate	144	(14)
part three The Internet
Dirty Work and Clean Faces: The Look of Intelligent Agents on the Internet	158	(10)
Confessions from The Couch: Issues of Persona on the Web	168	(14)
Credits	182	(2)
Index	184