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9780471241386

Cognition and Survey Research

by ; ; ; ; ;
  • ISBN13:

    9780471241386

  • ISBN10:

    0471241385

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1999-04-21
  • Publisher: Wiley-Interscience
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Summary

Survey methods research--an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences. The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century. Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.

Author Biography

Monroe G. Sirken and Douglas J. Herrmann are the authors of Cognition and Survey Research, published by Wiley.

Table of Contents

Contributors ix
Preface xi
Interdisciplinary Survey Methods Research
1(12)
Monroe G. Sirken
Susan Schechter
SECTION A
Looking Backwards and Forwards at the CASM Movement
13(8)
Judith M. Tanur
CASM Revisited
21(18)
Murray Aborn
CASM: Successes, Failures, and Potential
39(26)
Colm O'Muircheartaigh
SECTION B
Cognitive Research into Survey Measurement: Its Influence on Survey Methodology and Cognitive Theory
65(12)
Norbert Schwarz
Making Sense of Questions: An Interactional Approach
77(18)
Michael F. Schober
The Respondent's Confession: Autobiographical Memory in the Context of Surveys
95(16)
Michael S. Shum
Lance J. Rips
Context Effects on Answers to Attitude Questions
111(22)
Roger Tourangeau
Is the Bandwagon Headed to the Methodological Promised Land? Evaluating the Validity of Cognitive Interviewing Techniques
133(22)
Gordon B. Willis
Theresa DeMaio
Brian Harris-Kojetin
Income Reporting in Surveys: Cognitive Issues and Measurement Error
155(22)
Jeffrey C. Moore
Linda L. Stinson
Edward J. Welniak
SECTION C
Casting a Wider Net: Contributions from New Disciplines
177(6)
Roger Tourangeau
A Linguistic Look at Survey Research
183(16)
Charles J. Fillmore
The Use of Computational Cognitive Models to Improve Questions on Surveys and Questionnaires
199(18)
Arthur C. Graesser
Tina Kennedy
Peter Wiemer-Hastings
Victor Ottati
The View from Anthropology: Ethnography and the Cognitive Interview
217(18)
Eleanor R. Gerber
Survey Error Models and Cognitive Theories of Response Behavior
235(16)
Robert M. Groves
New Connectionist Models of Mental Representation: Implications for Survey Research
251(16)
Eliot R. Smith
SECTION D
Potential Contributions of the CASM Movement Beyond Questionnaire Design: Cognitive Technology and Survey Methodology
267(10)
Douglas J. Herrmann
The Application of Cognitive Science to Computer Assisted Interviewing
277(24)
Mick P. Couper
Customizing Survey Procedures to Reduce Measurement Error
301(18)
Frederick G. Conrad
Visualizing Categorical Data
319(30)
Michael Friendly
Statistical Graphs and Maps: Higher Level Cognitive Processes
349(14)
Stephan Lewandowsky
Toward a Research Agenda: Future Development and Applications of Cognitive Sciences to Surveys
363(20)
Elizabeth A. Martin
Clyde Tucker
Index 383

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