Communicating Change: Winning Employee Support for New Business Goals

by Larkin, T. J.; Larkin, Sandar

• ISBN13: 9780070364523
• ISBN10: 0070364524
• Edition: 1st
• Format: Hardcover
• Copyright: 1994-01-22
• Publisher: McGraw Hill
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Summary

When a company decides to make a major organizational change­­whether it's a new emphasis on customer service, quality management, restructuring or downsizing­­managers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress. Written for busy managers at all levels, Communicating Change offers specific prescriptions for effecting successful change centered around three guiding principles: Conveying the message through supervisors Communicating face-to-face Making the changes relevant to each work area In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put these principles into action.

Table of Contents

Part I: Communicate Directly to Supervisors.Target Supervisors.Don't Go Directly to the Front Line.Don't Trickle Down through Middle Management.Middle Managers: Improving Their Communication.Communicating Customer Service.Communicating New Technology.Communicating a Downsizing.Communication Training is Not the Answer.Making Supervisors Number One Priority.Part II: Use Face-to-Face Communication.If It's Not Face-to-Face, It's Not Communication.Video.Briefing Meetings.Company Newspaper.Suggestion Schemes.Employee Attitude Surveys.Putting Your Communication to the Test.Part III: Communicate Relative Performance of Local Work Area.Your Employees Don't Care About the Company.Communicating Quality: Better or Worse Than Competitor's.Communicating Quality: Looking In-House.Communicating Customer Service Performance.Stop Communicating Values.If You're the Boss, Communicate Performance.How to Communicate When Everything is Uncertain.