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Communicating at Work : Principles and Practices for Business and the Professions,9780078036804
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Communicating at Work : Principles and Practices for Business and the Professions

by ; ;
Edition:
11th
ISBN13:

9780078036804

ISBN10:
0078036801
Media:
Paperback
Pub. Date:
9/26/2012
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $156.60

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Summary

The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively.

This edition retains the hallmark features that have been praised by faculty and students--a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools--while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations.

Table of Contents

Part One: Basics of Business and Professional Communication

Strategic Case: Sundown Bakery

1. Communicating at Work

2. Communication, Culture, and Work

Part Two: Personal Skills

Strategic Case: Omnicom Marketing

3. Listening

4. Verbal and Nonverbal Messages

5. Interpersonal Skills

6. Principles of Interviewing

Part Three: Working in Groups

Strategic Case: Museum of Springfield

7. Working in Teams

8. Effective Meetings

Part Four: Making Effective Presentations

Strategic Case: Fresh Air Sports

9. Developing and Organizing the Presentation

10. Verbal and Visual Support in Presentations

11. Delivering the Presentation

12. Types of Business Presentations

Appendix I: Interviewing Materials

Appendix II: Sample Presentations

Appendix III: Business Writing



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