Communication Research Strategies and Sources

by Rubin, Rebecca B.; Rubin, Alan M.; Haridakis, Paul M.

• ISBN13: 9780495095880
• ISBN10: 0495095885
• Edition: 7th
• Format: Paperback
• Copyright: 2009-02-10
• Publisher: Cengage Learning

Summary

Wads worth, a part of Cengage Learning, is committed to providing you with the most contemporary learning solutions in the field of communication studies. That commitment applies to the concepts you learn in the classroom and the real skills you'll take away with you. At Wadsworth, we know that the students of today will be the professionals of tomorrow, and we welcome the opportunity to partner with you on your journey to lifelong learningevery step of the way.

Table of Contents

Preface	p. xi
To the Student	p. xii
Communication Research Strategies	p. 1
Studying Communication	p. 3
The Communication Discipline	p. 3
Structure of the Discipline	p. 5
Communication Organizations	p. 8
Activities	p. 8
Newsletters and Publications	p. 9
Types of Associations	p. 11
Divisions	p. 12
Communication Research Projects	p. 13
Academic Pursuits	p. 14
Professional Pursuits	p. 15
Summary	p. 15
References	p. 16
Examples	p. 16
Exercises	p. 18
Searching The Communication Literature	p. 19
Becoming Familiar With Your Library and Its Services	p. 20
Search Strategy	p. 23
The Topic	p. 23
The Search	p. 30
The Results	p. 35
Summary	p. 44
References	p. 44
Examples	p. 45
Exercises	p. 46
Using Computers to Search Electronic Databases	p. 49
Differing Environments	p. 49
Varieties of Computerized Databases	p. 50
Bibliographic Databases	p. 50
Directory Databases	p. 51
Source Databases	p. 51
How to Search Computerized Databases	p. 52
Standard Search Features	p. 53
Controlled Vocabulary Versus Keyword Searching	p. 53
Boolean Operators	p. 55
Alternatives to Boolean Operators	p. 59
Phrase Searching	p. 60
Field-Specific Searching	p. 60
Truncation	p. 62
Browsing Word and Phrase Indexes	p. 63
Creating and Reusing Sets	p. 63
Search Strategies: Boolean Searching	p. 64
Natural Language Searching	p. 65
Searching the World Wide Web	p. 66
Sorting Your Results	p. 66
Using Your Search Results	p. 66
Mediated Searching	p. 68
Summary	p. 68
References	p. 69
Examples	p. 69
Exercises	p. 70
Using The Internet for Communication Research	p. 71
Research and the World Wide Web	p. 72
Gaining Access to the Internet	p. 73
Internet Addresses	p. 74
Browser Basics	p. 75
Troubleshooting	p. 76
Finding Resources on the World Wide Web	p. 77
Communicating on the Internet	p. 82
E-mail	p. 82
Electronic Discussion Groups and Blogs	p. 82
Usenet Newsgroups	p. 84
CIOS/Comserve	p. 85
Evaluating Internet Sources	p. 85
Ethical Issues	p. 89
Summary	p. 90
Selected Sources	p. 91
Examples	p. 91
Exercises	p. 92
Communication Research Sources	p. 95
General Sources	p. 97
Handbooks	p. 97
Books	p. 100
Encyclopedias	p. 101
Annual Reviews and Series	p. 102
Summary	p. 104
Selected Sources	p. 104
Handbooks	p. 104
Textbooks	p. 106
Encyclopedias	p. 108
Annual Reviews	p. 110
Series	p. 110
Examples	p. 111
Exercises	p. 112
Access Toots	p. 115
Bibliographies	p. 116
Guides to the Literature	p. 118
Legal Research Guides	p. 120
Finding Additional Bibliographies and Guides	p. 121
Periodical Indexes	p. 122
Discipline-Based Periodical Indexes	p. 125
General and Interdisciplinary Periodical Indexes	p. 129
Media Indexes	p. 129
Book Review Indexes	p. 129
Citation Indexes	p. 130
Full-Text Documents in Communication	p. 131
Summary	p. 132
References	p. 132
Selected Sources	p. 132
Bibliographies	p. 133
Guides to the Literature	p. 133
Online Periodical Indexes and Abstracts	p. 134
Examples	p. 136
Exercises	p. 137
Communication Periodicals	p. 139
Scholarly Journals	p. 139
Professional and Trade Magazines	p. 144
Summary	p. 145
Selected Sources	p. 146
Scholarly Journals	p. 146
Professional and Trade Periodicals	p. 153
Electronic Journals	p. 154
Examples	p. 154
Exercises	p. 155
Information Compilations	p. 157
Collections and Archives	p. 158
Speech Collections	p. 158
Media Collections	p. 160
Measurement Collections	p. 165
Legal Collections	p. 166
Statistical Sources	p. 167
Government Documents	p. 169
Yearbooks	p. 173
Directories	p. 173
Dictionaries	p. 175
Manuals	p. 176
Summary	p. 176
References	p. 176
Selected Sources	p. 177
Collections	p. 177
Statistical Sources	p. 182
Government Documents	p. 184
Yearbooks	p. 186
Directories	p. 186
Dictionaries	p. 188
Manuals	p. 190
Examples	p. 191
Exercises	p. 192
Communication Research Processes	p. 195
The Process of Communication Research	p. 197
The Research Process	p. 197
Descriptive and Explanatory Research	p. 198
Research Stages	p. 199
Research Ethics	p. 204
Summary	p. 205
Selected Sources	p. 205
Comprehensive Research Texts	p. 205
Measurement	p. 206
Media Research	p. 206
Qualitative and Applied Research	p. 207
Statistics	p. 208
Exercises	p. 209
Designing The Communication Research Project	p. 211
Approaches to Communication Research	p. 211
Message-or Artifact-Oriented Research	p. 212
People-or Behavior-Oriented Research	p. 218
Summary	p. 228
References	p. 228
Selected Sources	p. 230
Content Analysis	p. 230
Research Design	p. 230
Rhetorical and Media Criticism	p. 230
Survey Research	p. 230
Exercises	p. 231
Preparing Research Projects	p. 233
Types of Writing Projects	p. 233
Abstracts	p. 234
Format	p. 235
Steps	p. 235
Literature Reviews	p. 236
Format	p. 237
Steps	p. 239
Critical Papers	p. 240
Steps	p. 241
Research Prospectuses	p. 241
Format	p. 242
Steps	p. 244
Original Research Reports	p. 245
Format	p. 245
Steps	p. 246
Submitting Your Work	p. 246
Writing Papers for Classes	p. 246
Submitting Manuscripts: The Process	p. 247
Summary	p. 249
References	p. 250
Selected Sources	p. 251
Exercises	p. 251
Writing Research Papers	p. 252
Basic Elements of Good Writing	p. 252
Tense and Agreement	p. 252
Voice	p. 253
Grammar	p. 254
Paragraph Structure	p. 254
Transitions	p. 255
Style	p. 255
Writing Formats	p. 257
Quoting and Paraphrasing	p. 259
Proofreading	p. 261
Getting Help with Your Writing	p. 262
Summary	p. 263
References	p. 263
Selected Sources	p. 264
Exercises	p. 264
APA Style Basics	p. 267
Glossary	p. 279
Subject Index	p. 293
Source Index	p. 301
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