Communication Yearbook 33

by Beck; Christina S.

• ISBN13: 9780415999618
• ISBN10: 0415999618
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-04-30
• Publisher: Routledge

Summary

The Communication Yearbookannuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

Table of Contents

EditorG++s Introduction

A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages

A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values

The Role of Computer-Tailoring in the Development of Persuasive Health Communication Mes<$$$>

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