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9781564147141

Compassionate Capitalism : How Corporations Can Make Doing Good an Integral Part of Doing Well

by
  • ISBN13:

    9781564147141

  • ISBN10:

    1564147142

  • Format: Paperback
  • Copyright: 2004-01-01
  • Publisher: Career Pr Inc

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Summary

The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of salesforce.com, a leading provider of online CRM applications and creator of the salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation. Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models. Book jacket.

Author Biography

Veteran journalist Karen Southwick has covered Silicon Valley for more than a decade and has written several books

Table of Contents

Forewordp. 9
Introduction: Dare to Be Greatp. 13
Establishing a Culture of Philanthropyp. 21
Defining a Missionp. 35
Involving Employeesp. 49
Starting Smallp. 61
Maintaining Philanthropy Through Tough Timesp. 73
The 1-Percent Solutionp. 87
Innovative Modelsp. 99
Going Globalp. 113
Strategic Philanthropy (or Not)p. 127
Tackling the Big Projectp. 141
Good Partners Make Good Philanthropyp. 155
The Intermediary's Rolep. 167
Measuring Philanthropyp. 179
The Nonprofit Perspectivep. 195
Call to Alms--A Summary of the Top 10 Best Practices in Corporate Philanthropyp. 207
Endnotesp. 215
Indexp. 217
About the Authorsp. 223
Table of Contents provided by Ingram. All Rights Reserved.

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