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9781591841807

Competition Demystified : A Radically Simplified Approach to Business Strategy

by ;
  • ISBN13:

    9781591841807

  • ISBN10:

    1591841801

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2007-08-28
  • Publisher: Portfolio Trade
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Summary

Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Author Biography

Bruce Grenwald, described as the -ôGuru to Wall Street-'s Gurus,-ö is one of the nation-'s leading economists. He currently serves as the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University-'s Graduate School of Business, teaching popular courses on Value Investing, Corporate Finance, Media Strategy and Globalization and Markets.
Judd Kahn is the COO of Hummingbird Management, LLC, an investment management company. Greenwald and Kahn are the coauthors of Value Investing.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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