Competitive Strategy For Dummies

by Pettinger, Richard

• ISBN13: 9780470779309
• ISBN10: 0470779306
• Edition: 1st
• Format: Paperback
• Copyright: 2010-05-17
• Publisher: For Dummies

Summary

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitionsAbout the authorRichard Pettinger is a lecturer in Business Management at University College London where he teaches a wide range of courses including foundation, undergraduate, postgraduate, professional and international courses. Richard has written over thirty business and management books and textbooks.

Author Biography

Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA for Dummies.

Table of Contents

Introduction

Laying the Foundations of Competitive Strategy

Gearing Up to Get Competitive

Laying the Foundations of Strategy

Being Competitive

Feeling the Effects of the Forces of Competition

Scanning and Analysing Your Competitive Environment

Looking to Leadership

Putting Strategic Management into Action

Assessing Your Competition

Appraising Investments

Finessing Your Finances

Matching Products and Services with Your Customers and Clients

Putting Your Competition in Context

Enhancing Your Competitive Strategy

Pulling Together a Comprehensive Strategic Plan

Defi ning and Establishing Organisation Structure and Culture

Doing The Right Things: Ethics

Wrangling with Risk

Looking Towards Your Future

Venturing Into Mergers, Acquisitions and Takeovers

Getting the Big Picture: Globalisation

Pointing Your Company Towards the Future

The Part of Tens

Ten (Or So) Great Books on Competitive Strategy in Action

Ten (Or So) Questions to Ask About Any Corporate Investment

Ten Tips on Mergers and Acquisitions

Ten (Or So) Top Ways to Manage Risk

Index

Table of Contents provided by Publisher. All Rights Reserved.