9781412937535

Conducting Online Surveys

by
  • ISBN13:

    9781412937535

  • ISBN10:

    1412937531

  • Format: Hardcover
  • Copyright: 2007-03-20
  • Publisher: SAGE Publications, Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

What is included with this book?

Summary

Serving as a comprehensive guide for anyone wishing to conduct online survey research, this book fills a considerable niche in the methodological literature. While other research methods texts contain chapters covering online administration of surveys, few adequately address the specific opportunities and challenges inherent in conducting surveys online.

Table of Contents

Introduction
What Is a Survey?
Why Is a Book Specific to Online Survey Research Needed?
When Should an Online Survey Be Used?
Online Survey Studies
Summary
Planning The Online Survey
E-Mail Surveys
Internet/Intranet (Web Page) Surveys
What to Consider When Buying Survey Software and Selecting a Web Survey Host
Survey Objectives
Survey Timelines
Survey Research Ethics
Summary
Sampling
Populations and Samples
Sampling Techniques for Internet Surveys
Sources of Error in Online Surveys
Summary
Writing Survey Questions
General Considerations
Validity of Measurement
Respondent-Centered Threats to Validity
Question Format and Wording
Level of Measurement
Demographic Questions
Pretesting
Summary
Designing and Developing the Survey Instrument
Questionnaire Design
Making Your Survey Accessible to Everyone
Ensuring That Participants Respond Only Once
Summary
Conducting the Survey
Methods of Recruitment
Increasing the Response Rate
Thank-You Notes
Summary
Processing and Analyzing the Survey Data
Planning for Data Analysis
Tracking the Surveys
Creating a Codebook for E-Mail Surveys
Data Cleaning
Data Transformation
Descriptive Statistics
Inferential Statistics
Summary
Reporting the Survey Results
Preliminary Considerations
Format of a Survey Report
Oral Presentations
Poster Session Presentations
Visual Aids
Matching Survey Results to Type of Display
Distributing Results Using a Web-Based Survey Development Tool
Summary
Concluding Comments
Opportunities and Challenges in Online Survey Research
Benefits of Online Surveys
The Future of Online Survey Research
Table of Contents provided by Ingram. All Rights Reserved.

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