Conducting Online Surveys
- ISBN13:
9781412937542
- ISBN10:
141293754X
- Format: Paperback
- Copyright: 2007-03-20
- Publisher: SAGE Publications, Inc
- More Book Details
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Summary
Online surveys provide promising research opportunities in today's technological world. Conducting Online Surveys presents a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research, such as selecting software, designing Web-based questionnaires, and sampling from online populations.
Table of Contents
| Introduction | |
| What Is a Survey? | |
| Why Is a Book Specific to Online Survey Research Needed? | |
| When Should an Online Survey Be Used? | |
| Online Survey Studies | |
| Summary | |
| Planning The Online Survey | |
| E-Mail Surveys | |
| Internet/Intranet (Web Page) Surveys | |
| What to Consider When Buying Survey Software and Selecting a Web Survey Host | |
| Survey Objectives | |
| Survey Timelines | |
| Survey Research Ethics | |
| Summary | |
| Sampling | |
| Populations and Samples | |
| Sampling Techniques for Internet Surveys | |
| Sources of Error in Online Surveys | |
| Summary | |
| Writing Survey Questions | |
| General Considerations | |
| Validity of Measurement | |
| Respondent-Centered Threats to Validity | |
| Question Format and Wording | |
| Level of Measurement | |
| Demographic Questions | |
| Pretesting | |
| Summary | |
| Designing and Developing the Survey Instrument | |
| Questionnaire Design | |
| Making Your Survey Accessible to Everyone | |
| Ensuring That Participants Respond Only Once | |
| Summary | |
| Conducting the Survey | |
| Methods of Recruitment | |
| Increasing the Response Rate | |
| Thank-You Notes | |
| Summary | |
| Processing and Analyzing the Survey Data | |
| Planning for Data Analysis | |
| Tracking the Surveys | |
| Creating a Codebook for E-Mail Surveys | |
| Data Cleaning | |
| Data Transformation | |
| Descriptive Statistics | |
| Inferential Statistics | |
| Summary | |
| Reporting the Survey Results | |
| Preliminary Considerations | |
| Format of a Survey Report | |
| Oral Presentations | |
| Poster Session Presentations | |
| Visual Aids | |
| Matching Survey Results to Type of Display | |
| Distributing Results Using a Web-Based Survey Development Tool | |
| Summary | |
| Concluding Comments | |
| Opportunities and Challenges in Online Survey Research | |
| Benefits of Online Surveys | |
| The Future of Online Survey Research | |
| Table of Contents provided by Ingram. All Rights Reserved. |
