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Conducting Research in Psychology : Measuring the Weight of Smoke,9780534520977

Conducting Research in Psychology : Measuring the Weight of Smoke

by
Edition:
2nd
ISBN13:

9780534520977

ISBN10:
0534520979
Format:
Paperback
Pub. Date:
9/1/2002
Publisher(s):
Thomson Learning
List Price: $53.95

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This is the 2nd edition with a publication date of 9/1/2002.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Pelham's text avoids the heavy scientific jargon commonly found in research methods texts. Instead, "Conducting Research in Psychology" features friendly prose, interesting examples, and delightful anecdotes that your students will enjoy. Pelham uses recurring examples throughout the text to illustrate chapter concepts. This brief book also includes hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.

Table of Contents

How do we know? Hands-On Activity
Galileo's Dice
How do we find out? the logic of scientific discovery
Moving from fact to truth: validity, reliability, and measurement
How do we misinterpret?: common threats to validity
Hands-On Activity
Regression Toward the Mean
Non-experimental research designs
Methodology Exercise
Random Assignment
Experience carefully planned: experimental research designs
Experience carefully exploited: quasi-experimental research designs
Research design
Hands-On Activity
A Blind Taste Test with Popular Colas
Methodology Exercise
Interactions
Being a successful researcher
Hands-On Activity
The Stroop Interference Effect
A Brief course in statistics
Telling the world about it
How to describe the results of statistical analyses
Putting your knowledge to work: twenty methodololgy problems
In Search of a Delicious, Lowfat TV Show
Let's Get Supernatural
Fly Away Home
Impressive Pickup Lines
Clever Who? Life Sucks and So You Die
On the Drawbacks of Liking Yourself
The Early Bird Sets the Win
Testosterone Makes Better Dive Bombers
Working Your Fingers to the Dean's List
To Thine Own Selves be True
A Rosy Mood by Any Other Name? Old Geniuses Never Die Young? Sampling Student Opinion
I'm Speechless
He May be Small But He's Slow
Everyone's a Winner
Can a Couple of Beers Really Go Straight To Your Belly
What's in a Name? Are You Threatening Me?
Table of Contents provided by Publisher. All Rights Reserved.


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