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Preface | p. ix |
Introduction | p. 3 |
The Strategic Context | p. 8 |
The Candidate-Centered Campaign | p. 8 |
The Institutional Framework | p. 10 |
Political Culture | p. 19 |
Campaign Technology | p. 21 |
The Political Setting | p. 23 |
Recent Congressional Elections | p. 28 |
Summary | p. 35 |
Candidates and Nominations | p. 36 |
Strategic Ambition | p. 37 |
Passing the Primary Test | p. 49 |
Nominations, Elections, and Representation | p. 56 |
The Senate | p. 66 |
Summary | p. 69 |
The Anatomy of a Campaign | p. 70 |
Campaign Organizations | p. 71 |
Campaign Budgets | p. 80 |
Senate Campaigns | p. 82 |
Summary | p. 82 |
The Parties Campaign | p. 84 |
National Agenda Setting | p. 85 |
The National, Congressional, and Senatorial Campaign Committees | p. 88 |
Strategy, Decision Making, and Targeting | p. 90 |
Campaign Contributions and Coordinated Expenditures | p. 93 |
Campaign Services | p. 100 |
Independent Expenditures and Issue Advocacy | p. 111 |
The Impact of Party Campaigning | p. 115 |
Summary | p. 119 |
The Interests Campaign | p. 120 |
The Rise of PACs | p. 121 |
Strategy, Decision Making, and Targeting | p. 126 |
Contributions | p. 133 |
Campaign Services | p. 137 |
Independent Expenditures and Issue Advocacy | p. 140 |
The Impact of Interest Group Activity | p. 146 |
Summary | p. 149 |
The Campaign for Resources | p. 150 |
Inequalities in Resources | p. 151 |
House Incumbents | p. 154 |
House Challengers | p. 163 |
Candidates for Open House Seats | p. 170 |
Senate Campaigns | p. 175 |
Summary | p. 179 |
Campaign Strategy | p. 180 |
Voting Behavior | p. 180 |
Voters and Campaign Strategy | p. 184 |
Gauging Public Opinion | p. 186 |
Voter Targeting | p. 189 |
The Message | p. 192 |
Summary | p. 203 |
Campaign Communications | p. 204 |
Television Advertising | p. 205 |
Radio Advertising | p. 210 |
Newspaper Advertising | p. 211 |
Direct-Mail Advertising | p. 212 |
The Internet | p. 213 |
Free Media | p. 215 |
Field Work | p. 219 |
The Importance of Different Communications Techniques | p. 220 |
Summary | p. 222 |
Candidates, Campaigns, and Electoral Success | p. 225 |
House Incumbent Campaigns | p. 226 |
House Challenger Campaigns | p. 231 |
House Open-Seat Campaigns | p. 237 |
Senate Campaigns | p. 239 |
Claiming Credit and Placing Blame | p. 243 |
Summary | p. 247 |
Elections and Governance | p. 249 |
The Permanent Campaign | p. 249 |
A Decentralized Congress | p. 252 |
Political Parties as Centralizing Agents | p. 256 |
Responsiveness, Responsibility, and Public Policy | p. 257 |
Summary | p. 264 |
Campaign Reform | p. 265 |
The Case for Reform | p. 265 |
Recommendations | p. 275 |
Prospects for Reform | p. 283 |
Conclusion | p. 286 |
Notes | p. 288 |
Index | p. 318 |
Notes Name Index | p. 329 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.