9780872893382

Congressional Elections

by
  • ISBN13:

    9780872893382

  • ISBN10:

    0872893383

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2007-10-30
  • Publisher: Cq Pr

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Summary

Praised for combining solid empirical research with real-world politics, Paul Herrnson provides a thorough and balanced assessment of congressional campaigns and elections. Arguing that successful candidates actually run two campaigns┬┐ one for votes, the other for resources┬┐Congressional Elections shows how this dual strategy affects not only who wins individual races, but who impacts representation in Congress more broadly, and ultimately the entire electoral system. Using campaign data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson systematically analyzes candidate, party, and PAC strategies to give students a feel for how these crucial avenues of political influence converge. Case studies of individual campaigns are woven throughout to paint vivid portraits of real people raising money, giving speeches, serving constituents, and tackling important policy issues.

Author Biography

Paul S. Herrnson is the director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland

Table of Contents

Tables and Figuresp. x
Prefacep. xiv
Introductionp. 1
The Strategic Contextp. 6
The Candidate-Centered Campaignp. 6
The Institutional Frameworkp. 8
Political Culturep. 17
Campaign Technologyp. 19
The Political Settingp. 21
Recent Congressional Electionsp. 26
Summaryp. 34
Candidates and Nominationsp. 36
Strategic Ambitionp. 36
Passing the Primary Testp. 51
Nominations, Elections, and Representationp. 57
The Senatep. 66
Summaryp. 69
The Anatomy of a Campaignp. 71
Campaign Organizationsp. 72
Campaign Budgetsp. 83
Senate Campaignsp. 85
Summaryp. 86
The Parties Campaignp. 87
National Agenda Settingp. 88
The National, Congressional, and Senatorial Campaign Committeesp. 90
Strategy, Decision Making, and Targetingp. 96
Campaign Contributions and Coordinated Expendituresp. 99
Campaign Servicesp. 105
Independent, Parallel, and Coordinated Campaignsp. 116
The Impact of Party Campaigningp. 124
Summaryp. 131
The Interests Campaignp. 132
The Rise of PACs and Other Electorally Active Organizationsp. 133
Strategy, Decision Making, and Targetingp. 141
PAC Contributionsp. 150
Campaign Servicesp. 154
Independent, Parallel, and Coordinated Campaignsp. 157
The Impact of Interest Group Activityp. 161
Summaryp. 165
The Campaign for Resourcesp. 166
Inequalities in Resourcesp. 167
House Incumbentsp. 169
House Challengersp. 180
Candidates for Open House Seatsp. 187
Senate Campaignsp. 191
Summaryp. 195
Campaign Strategyp. 196
Voting Behaviorp. 196
Voters and Campaign Strategyp. 200
Gauging Public Opinionp. 202
Voter Targetingp. 205
The Messagep. 209
Summaryp. 219
Campaign Communicationsp. 221
Television Advertisingp. 222
Radio Advertisingp. 227
Newspaper Advertisingp. 228
Direct Mail and Newslettersp. 229
Mass Telephone Callsp. 231
The Internetp. 232
Free Mediap. 235
Field Workp. 240
The Importance of Different Communication Techniquesp. 241
Independent, Parallel, and Coordinated Campaign Communicationsp. 243
Summaryp. 244
Candidates, Campaigns, and Electoral Successp. 245
House Incumbent Campaignsp. 246
House Challenger Campaignsp. 252
House Open-Seat Campaignsp. 258
Senate Campaignp. 262
Claiming Credit and Placing Blamep. 265
Summaryp. 271
Elections and Governancep. 272
The Permanent Campaignp. 272
A Decentralized Congressp. 275
Political Parties as Centralizing Agentsp. 280
Responsiveness, Responsibility, and Public Policyp. 282
Summaryp. 289
Campaign Reformp. 290
The Case for Reformp. 290
Obstacles to Reformp. 292
The Bipartisan Campaign Reform Act of 2002p. 294
The BCRA's Impactp. 298
Beyond the BCRAp. 303
Conclusionp. 312
Notesp. 315
Indexp. 345
Notes Name Indexp. 363
Table of Contents provided by Ingram. All Rights Reserved.

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