Congressional Elections

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  • Edition: 6th
  • Format: Paperback
  • Copyright: 2011-12-13
  • Publisher: Cq Pr
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Supplemental Materials

What is included with this book?


Arguing that successful candidates run two campaigns-one for votes, the other for resources, Herrnson uses campaign finance data, original survey research, and hundreds of interviews to look at how this dual strategy affects the electoral system. New coverage includes: cases studies from the 2010 elections; the impact of the Tea Party on fundraising and election outcomes; the effect of the Citizens United and other recent cases on corporate, trade association, and labor union spending; untangling the web of PACs, Super PACs, 527s, and 501(C)s and their fundraising and spending advantages; the pervasive use of social media and Internet campaigns to raise money, communicate with voters, and recruit volunteers.

Author Biography

Paul S. Herrnson is Director of the Center for American Politics and Citizenship, Professor in the Department of Government and Politics, and Distinguished Scholar-Teacher at the University of Maryland. His research and teaching interests include political parties and elections, money and politics, and voting technology and ballot design. He has published numerous articles and books, including Voting Technology. The Not-So-Simple Act of Costing a Ballot and The Financiers of Congressional Elections. Dr. Herrnson has served as President of the Southern Political Science Association and as an American Political Science Association Congressional Fellow. He has advised the U.S. Congress, the Maryland General Assembly, and the Federal Election Commission, as well as numerous government agencies and nongovernmental organizations, on matters pertaining to campaign finance, political parties, and election reform.

Table of Contents

Tables and Figuresp. x
Prefacep. xiv
Introductionp. 1
The Strategic Contextp. 7
The Candidate-Centered Campaignp. 7
The Institutional Frameworkp. 9
Political Culturep. 19
Campaign Technologyp. 22
The Political Settingp. 24
Recent Congressional Electionsp. 29
Summaryp. 38
Candidates and Nominationsp. 40
Strategic Ambitionp. 41
Passing the Primary Testp. 54
Nominations, Elections, and Representationp. 61
The Senatep. 71
Summaryp. 74
The Anatomy of a Campaignp. 75
Campaign Organizationsp. 76
Campaign Budgetsp. 87
Senate Campaignsp. 89
Summaryp. 90
The Parties Campaignp. 91
National Agenda Settingp. 92
The National, Congressional, and Senatorial Campaign Committeesp. 96
Strategy, Decision Making, and Targetingp. 101
Campaign Contributions and Coordinated Expendituresp. 105
Campaign Servicesp. 111
Outside Campaignsp. 121
The Impact of Party Campaigningp. 129
Summaryp. 135
The Interests Campaignp. 136
Organizing for Electoral Influencep. 137
Strategy, Decision Making, and Targetingp. 151
PAC Contributionsp. 158
Campaign Servicesp. 161
Outside Campaignsp. 164
The Impact of Interest Group Activityp. 169
Summaryp. 172
The Campaign for Resourcesp. 174
Inequalities in Resourcesp. 175
House Incumbentsp. 177
House Challengersp. 188
Candidates for House Open-Seatsp. 194
Senate Campaignsp. 199
Summaryp. 202
Campaign Strategyp. 203
Voting Behaviorp. 203
Voters and Campaign Strategyp. 208
Gauging Public Opinionp. 210
Voter Targetingp. 213
The Messagep. 216
Summaryp. 226
Campaign Communicationsp. 228
Television Advertisingp. 229
Radio Advertisingp. 233
Newspaper Advertisingp. 234
Direct Mail and Newslettersp. 235
Telephone Callsp. 236
The Internet and Social Mediap. 237
Free Mediap. 239
Field Workp. 244
The Importance of Different Communications Techniquesp. 245
Outside Campaignsp. 247
Summaryp. 247
Candidates, Campaigns, and Electoral Successp. 249
House Incumbent Campaignsp. 250
House Challenger Campaignsp. 257
House Open-Seat Campaignsp. 263
Senate Campaignsp. 267
Claiming Credit and Placing Blamep. 270
Summaryp. 276
Elections and Governancep. 277
The Permanent Campaignp. 277
A Decentralized Congressp. 280
Political Parties as Centralizing Agentsp. 285
Responsiveness, Responsibility, and Public Policyp. 287
Summaryp. 293
Campaign Reformp. 294
The Case for Reformp. 294
Obstacles to Reformp. 297
The Evolving State of Campaign Financep. 302
Some Ideas for Reformp. 306
Summaryp. 313
Notesp. 315
Indexp. 343
Notes Name Indexp. 358
Table of Contents provided by Ingram. All Rights Reserved.

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