9780871879738

Congressional Elections

by
  • ISBN13:

    9780871879738

  • ISBN10:

    0871879735

  • Format: Hardcover
  • Copyright: 1995-01-01
  • Publisher: Cq Pr
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Author Biography

Paul S. Herrnson is professor of government and politics at the University of Maryland.

Table of Contents

Prefacep. ix
Introductionp. 3
The Strategic Contextp. 8
The Candidate-Centered Campaignp. 8
The Institutional Frameworkp. 10
Political Culturep. 19
Campaign Technologyp. 21
The Political Settingp. 23
Recent Congressional Electionsp. 28
Summaryp. 35
Candidates and Nominationsp. 36
Strategic Ambitionp. 37
Passing the Primary Testp. 49
Nominations, Elections, and Representationp. 56
The Senatep. 66
Summaryp. 69
The Anatomy of a Campaignp. 70
Campaign Organizationsp. 71
Campaign Budgetsp. 80
Senate Campaignsp. 82
Summaryp. 82
The Parties Campaignp. 84
National Agenda Settingp. 85
The National, Congressional, and Senatorial Campaign Committeesp. 88
Strategy, Decision Making, and Targetingp. 90
Campaign Contributions and Coordinated Expendituresp. 93
Campaign Servicesp. 100
Independent Expenditures and Issue Advocacyp. 111
The Impact of Party Campaigningp. 115
Summaryp. 119
The Interests Campaignp. 120
The Rise of PACsp. 121
Strategy, Decision Making, and Targetingp. 126
Contributionsp. 133
Campaign Servicesp. 137
Independent Expenditures and Issue Advocacyp. 140
The Impact of Interest Group Activityp. 146
Summaryp. 149
The Campaign for Resourcesp. 150
Inequalities in Resourcesp. 151
House Incumbentsp. 154
House Challengersp. 163
Candidates for Open House Seatsp. 170
Senate Campaignsp. 175
Summaryp. 179
Campaign Strategyp. 180
Voting Behaviorp. 180
Voters and Campaign Strategyp. 184
Gauging Public Opinionp. 186
Voter Targetingp. 189
The Messagep. 192
Summaryp. 203
Campaign Communicationsp. 204
Television Advertisingp. 205
Radio Advertisingp. 210
Newspaper Advertisingp. 211
Direct-Mail Advertisingp. 212
The Internetp. 213
Free Mediap. 215
Field Workp. 219
The Importance of Different Communications Techniquesp. 220
Summaryp. 222
Candidates, Campaigns, and Electoral Successp. 225
House Incumbent Campaignsp. 226
House Challenger Campaignsp. 231
House Open-Seat Campaignsp. 237
Senate Campaignsp. 239
Claiming Credit and Placing Blamep. 243
Summaryp. 247
Elections and Governancep. 249
The Permanent Campaignp. 249
A Decentralized Congressp. 252
Political Parties as Centralizing Agentsp. 256
Responsiveness, Responsibility, and Public Policyp. 257
Summaryp. 264
Campaign Reformp. 265
The Case for Reformp. 265
Recommendationsp. 275
Prospects for Reformp. 283
Conclusionp. 286
Notesp. 288
Indexp. 318
Notes Name Indexp. 329
Table of Contents provided by Syndetics. All Rights Reserved.

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