9781568025346

Congressional Elections : Campaigning at Home and in Washington

by
  • ISBN13:

    9781568025346

  • ISBN10:

    1568025343

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2000-03-01
  • Publisher: Congressional Quarterly Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $38.95 Save up to $9.74
  • Rent Book $35.06
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 7-10 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Author Biography

Paul S. Herrnson--is professor of government and politics at the University of Maryland.

Table of Contents

Preface ix
Introduction 3(5)
The Strategic Context
8(28)
The Candidate-Centered Campaign
8(2)
The Institutional Framework
10(9)
Political Culture
19(2)
Campaign Technology
21(2)
The Political Setting
23(5)
Recent Congressional Elections
28(7)
Summary
35(1)
Candidates and Nominations
36(34)
Strategic Ambition
37(12)
Passing the Primary Test
49(7)
Nominations, Elections, and Representation
56(10)
The Senate
66(3)
Summary
69(1)
The Anatomy of a Campaign
70(14)
Campaign Organizations
71(9)
Campaign Budgets
80(2)
Senate Campaigns
82(1)
Summary
82(2)
The Parties Campaign
84(36)
National Agenda Setting
85(3)
The National, Congressional, and Senatorial Campaign Committees
88(2)
Strategy, Decision Making, and Targeting
90(3)
Campaign Contributions and Coordinated Expenditures
93(7)
Campaign Services
100(11)
Independent Expenditures and Issue Advocacy
111(4)
The Impact of Party Campaigning
115(4)
Summary
119(1)
The Interests Campaign
120(30)
The Rise of PACs
121(5)
Strategy, Decision Making, and Targeting
126(7)
Contributions
133(4)
Campaign Services
137(3)
Independent Expenditures and Issue Advocacy
140(6)
The Impact of Interest Group Activity
146(3)
Summary
149(1)
The Campaign for Resources
150(30)
Inequalities in Resources
151(3)
House Incumbents
154(9)
House Challengers
163(7)
Candidates for Open House Seats
170(5)
Senate Campaigns
175(4)
Summary
179(1)
Campaign Strategy
180(24)
Voting Behavior
180(4)
Voters and Campaign Strategy
184(2)
Gauging Public Opinion
186(3)
Voter Targeting
189(3)
The Message
192(11)
Summary
203(1)
Campaign Communications
204(21)
Television Advertising
205(5)
Radio Advertising
210(1)
Newspaper Advertising
211(1)
Direct-Mail Advertising
212(1)
The Internet
213(2)
Free Media
215(4)
Field Work
219(1)
The Importance of Different Communications Techniques
220(2)
Summary
222(3)
Candidates, Campaigns, and Electoral Success
225(24)
House Incumbent Campaigns
226(5)
House Challenger Campaigns
231(6)
House Open-Seat Campaigns
237(2)
Senate Campaigns
239(4)
Claiming Credit and Placing Blame
243(4)
Summary
247(2)
Elections and Governance
249(16)
The Permanent Campaign
249(3)
A Decentralized Congress
252(4)
Political Parties as Centralizing Agents
256(1)
Responsiveness, Responsibility, and Public Policy
257(7)
Summary
264(1)
Campaign Reform
265(23)
The Case for Reform
265(10)
Recommendations
275(8)
Prospects for Reform
283(3)
Conclusion
286(2)
Notes 288(30)
Index 318(11)
Notes Name Index 329

Rewards Program

Reviews for Congressional Elections : Campaigning at Home and in Washington (9781568025346)