What is included with this book?
Foreword | 1 | (4) | |
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1. Conjoint Analysis as an Instrument of Market Research Practice | 5 | (42) | |
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2. Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price | 47 | (20) | |
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3. Developing Business Solutions from Conjoint Analysis | 67 | (24) | |
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4 Measuring the Credibility of Product-Preannouncements with Conjoint Analysis | 91 | (32) | |
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5. Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data | 123 | (18) | |
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6. A Comparison of Conjoint Measurement with Self-Explicated Approaches | 141 | (20) | |
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7. New Product Development in the Software Industry: The Role of Conjoint Analysis | 161 | (26) | |
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8. Non-geometric Plackett-Burman Designs in Conjoint Analysis | 187 | (22) | |
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9. On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results | 209 | (26) | |
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10. The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis | 235 | (16) | |
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11. Confounding of Effects in Rank-Based Conjoint-Analysis | 251 | (26) | |
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12. A Multi-trait Multi-Method Validity Test of Partworth Estimates | 277 | (28) | |
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13. Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity | 305 | (26) | |
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14. Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods | 331 | ||
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15. Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications | 311 | (102) | |
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16 Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages | 413 | (28) | |
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17. Latent Class Models for Conjoint Analysis | 441 | (32) | |
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18. A Generalized Normative Segmentation Methodology Employing Conjoint Analysis | 473 | (32) | |
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19. Dealing with Product Similarity in Conjoint Simulations | 505 | (18) | |
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20. Evaluating Brand Value - A Conjoint Measurement Application for the Automotive Industry | 523 | (18) | |
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21 Continuous Conjoint Analysis | 541 | (24) | |
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Author Index | 565 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.