9783540423232

Conjoint Measurement: Methods and Applications

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  • ISBN13:

    9783540423232

  • ISBN10:

    3540423230

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2001-10-01
  • Publisher: Springer Verlag
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Summary

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Table of Contents

Foreword 1(5)
Paul E. Green
Conjoint Analysis as an Instrument of Market Research Practice
5(42)
Anders Gustafsson
Andreas Hermann
Frank Huber
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price
47(20)
Vithala R. Rao
Henrik Sattler
Developing Business Solutions from Conjoint Analysis
67(30)
Sid Simmons
Mark Esser
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
97(24)
Daniel Baier
Wolfgang Gaul
A Comparison of Conjoint Measurement with Self-Explicated Approaches
121(14)
Henrik Sattler
Susanne Hensel-Borner
New Product Development in the Software Industry: The Role of Conjoint Analysis
135(26)
Gian Luca Marzocchi
Sergio Brasini
Marcello Rimessi
Non-geometric Plackett-Burman Designs in Conjoint Analysis
161(22)
Ola Blomkvist
Fredrik Ekdahl
Anders Gustafsson
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results
183(26)
Frank Huber
Andreas Herrmann
Anders Gustafsson
The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis
209(16)
Terry Elrod
Keith Chrzan
Confounding of Effects in Rank-Based Conjoint - Analysis
225(26)
Thorsten Teichert
A Multi-trait Multi-Method Validity Test of
251(28)
Partworth Estimates
Wagner Kamakura
Muammer Ozer
Adaptive Conjoint Analysis:Understanding the Methodology and Assessing Reliability and Validity
279(26)
Andreas Herrmann
Dirk Schmidt-Gallas
Frank Huber
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods
305(40)
Jordan Louviere
David Hensher
Joffre Swait
Conjoint Choice Experiments:General Characteristics and Alternative Model Specifications
345(42)
Rinus Haaijer
Michel Wedel
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages
387(28)
Benedict G.C. Dellaert
Aloys W.J. Borgers
Jordan J. Louviere
Harry J.P. Timmermans
Latent Class Models for Conjoint Analysis
415(32)
Venkatram Ramaswamy
Steven H. Cohen
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis
447(32)
Wayne S. Desarbo
Christian F. Desarbo
Dealing with Product Similarity in Conjoint Simulations
479(18)
Joel Huber
Bryan Orme
Richard Miller
Evaluating Brand Value - A Conjoint Measurement Application for the Automotive Industry
497(18)
Claus Kolvenbach
Stefanie Krieg
Claudio Felten
Continuous Conjoint Analysis
515(24)
Dick R. Wittink
Sev K. Keil
Author Index 539

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