Connect 1-Semester Access Card for Business and Administration

by Locker, Kitty; Kienzler, Donna

• ISBN13: 9780077637125
• ISBN10: 0077637127
• Edition: 11th
• Format: eBook
• Copyright: 2014-02-05
• Publisher: McGraw-Hill Education

Summary

Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.

BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short—Connect + BAC = An effective communicator

Table of Contents

Part One: The Building Blocks of Effective Messages

Chapter 1: Succeeding in Business Communication

Chapter 2: Adapting Your Message to Your Audience

Chapter 3: Building Goodwill

Chapter 4: Navigating the Business Communication Environment

Part Two: The Communication Process

Chapter 5: Planning, Composing, and Revising

Chapter 6: Designing Documents

Chapter 7: Communicating across Cultures

Chapter 8: Working and Writing in Teams

Part Three: Basic Business Messages

Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology

Chapter 10: Delivering Negative Messages

Chapter 11: Crafting Persuasive Messages

Part Four: The Job Hunt

Chapter 12: Building Résumés

Chapter 13: Writing Job Application Letters

Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Part Five: Proposals and Reports

Chapter 15: Planning and Researching Proposals and Reports

Chapter 16: Creating Visuals and Data Displays

Chapter 17: Writing Proposals and Progress Reports

Chapter 18: Analyzing Information and Writing Reports

Chapter 19: Making Oral Presentations

Appendix A: Formatting Letters, Memos, and E-Mail Messages

Appendix B: Writing Correctly

Appendix C: Citing and Documenting Sources