9780077428006

Connect Access Card for Advertising and Promotion

by ;
  • ISBN13:

    9780077428006

  • ISBN10:

    0077428005

  • Edition: 9th
  • Format: eBook
  • Copyright: 2011-04-27
  • Publisher: McGraw-Hill/Irwin
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Summary

Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook show students how to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Connect activities in Belch 9e will be based on advertising content within the Connect Marketing shell. The following 5 types of Interactive Applications were developed for Belch 9e within Connect Marketing based on actual book-specific content: Video Case, Drag and Drop Chart Population, Drag and Drop Sequencing, Case Analysis, and Decision Generator.

Tegrity Campus Tegrity Campus is a service that makes class time available all the time by automatically capturing every lecture in a searchable format for students to review when they study and complete assignments. With a simple one-click start and stop process, you capture all computer screens and corresponding audio. Students replay any part of any class with easy-to-use browser-based viewing on a PC or Mac.

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