9780077446161

Connect Marketing 1 Semester Access Card for Marketing: The Core

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  • ISBN13:

    9780077446161

  • ISBN10:

    007744616X

  • Edition: 4th
  • Format: eBook
  • Copyright: 2010-11-17
  • Publisher: McGraw-Hill/Irwin
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Summary

Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects instructors and students to the coursework. Interactives provided for each chapter of the textbook show students how to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. The following 6 types of Interactives were developed for Connect Marketing based on actual book-specific content.

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