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9780077436773

Connect Marketing with LearnSmart 1 Semester Access Card for Essentials of Marketing

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  • ISBN13:

    9780077436773

  • ISBN10:

    0077436776

  • Edition: 13th
  • Format: eBook
  • Copyright: 2011-09-21
  • Publisher: McGraw-Hill/Irwin
  • View Upgraded Edition
  • Purchase Benefits
List Price: $81.00
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Summary

Connect® Marketing
McGraw-Hill’s web-based assignment and assessment platform connects you and your students to the coursework. Offered with a comprehensive, searchable and printable, eBook, Connect® Plus is the students’ best choice for course preparation and cost effectiveness. New with this edition, Connect® includes LearnSmart, an adaptive student study partner. Popular Interactive Applications provided for each chapter of the textbook have been retained and show students how to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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