Connect 1-Semester Access Card for Business Communication

by Cardon, Peter

• ISBN13: 9780077407353
• ISBN10: 0077407350
• Edition: 1st
• Format: eBook
• Copyright: 2013-01-09
• Publisher: McGraw-Hill Education

Summary

McGraw-Hill ConnectPlus is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. ConnectPlus offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. ConnectPlus can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Table of Contents

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Introduction to Interpersonal Communication

Chapter 3: Listening, Team Communication, and Difficult Conversations

Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Chapter 6: Improving Readability with Style and Design

Chapter 7: E-mail and Social Media for Business Communication

Part Four: Types of Business Messages

Chapter 8: Routine Business Messages

Chapter 9: Persuasive Messages

Chapter 10: Bad-News Messages

Chapter 11: Crisis Communications and Public Relations Messages

Part Five: Reports and Presentations

Chapter 12: Research and Planning for Business Reports

Chapter 13: Completing Business Reports

Chapter 14: Planning Presentations

Chapter 15: Delivering Presentations

Chapter 16: Employment Communication

Appendixes:

Appendix A: Punctuation, Number Usage, and Grammar

Appendix B: Formatting for Letters and Memos

Appendix C: Creating Proposals and Business Plans